IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v20y2023i15p6541-d1212286.html
   My bibliography  Save this article

How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France

Author

Listed:
  • Gloria Thomasia Dossou

    (LUMEN (ULR 4999), ILIS, Faculty of Engineering and Health Management, University of Lille, 42 rue Ambroise Paré, 59120 Lille, France)

  • Morgane Guillou-Landreat

    (EA 7479 SPURBO, School of Medicine, University Bretagne Occidentale, 5 Avenue Camille Desmoulins, 29200 Brest, France)

  • Loic Lemain

    (EA 7479 SPURBO, School of Medicine, University Bretagne Occidentale, 5 Avenue Camille Desmoulins, 29200 Brest, France)

  • Sophie Lacoste-Badie

    (LUMEN (ULR 4999), IAE Lille, University School of Management, University of Lille, 104 Av. du Peuple-Belge, 59000 Lille, France)

  • Nathan Critchlow

    (Institute for Social Marketing and Health, University of Stirling, Stirling FK9 4LA, Scotland, UK)

  • Karine Gallopel-Morvan

    (CNRS, Inserm, Arènes-UMR 6051-U 1309, EHESP, School of Public Health, University of Rennes, 15 Av. du Professeur Léon Bernard, 35043 Rennes, France)

Abstract

Research on alcohol warnings has increased in the last decade, providing key evidence to governments on warning format and contents. The bulk of this research, however, has been conducted in Anglosphere countries, whereas fewer studies have focused on other countries which have high per capita alcohol consumption, and where the high social acceptability of drinking is liable to affect how people accept and react to prevention measures. Since France has one of the highest per capita alcohol consumption rates in the world according to the World Health Organization (WHO), we therefore explore how young adults in France react to warnings on alcoholic beverage advertisements. We conducted 25 in-depth interviews, in 2017, with 18–25-year-old drinkers in France. Respondents were asked open-ended questions on the perceived impact of various warning contents (i.e., on health risk, social-cost risk, and on short- vs. long-term risk) and formats (text only vs. larger text combined with colored pictograms). Warnings that targeted youth-relevant risks (i.e., road accidents or sexual assault) were considered to be the most meaningful and credible, although warnings communicating longer term risks (i.e., brain, cancer) were also thought to be influential. Less familiar risks, such as marketing manipulation and calorie intake, elicited the most negative reactions. Larger text-and-pictogram warnings were considered to be the most effective format in capturing attention and increasing awareness. Regardless of format and content, however, these warnings were not perceived as effective for decreasing alcohol consumption.

Suggested Citation

  • Gloria Thomasia Dossou & Morgane Guillou-Landreat & Loic Lemain & Sophie Lacoste-Badie & Nathan Critchlow & Karine Gallopel-Morvan, 2023. "How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France," IJERPH, MDPI, vol. 20(15), pages 1-19, August.
  • Handle: RePEc:gam:jijerp:v:20:y:2023:i:15:p:6541-:d:1212286
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/20/15/6541/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1660-4601/20/15/6541/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ashini Weerasinghe & Nour Schoueri-Mychasiw & Kate Vallance & Tim Stockwell & David Hammond & Jonathan McGavock & Thomas K. Greenfield & Catherine Paradis & Erin Hobin, 2020. "Improving Knowledge that Alcohol Can Cause Cancer is Associated with Consumer Support for Alcohol Policies: Findings from a Real-World Alcohol Labelling Study," IJERPH, MDPI, vol. 17(2), pages 1-16, January.
    2. Farrelly, M.C. & Healton, C.G. & Davis, K.C. & Messeri, P. & Hersey, J.C. & Haviland, M.L., 2002. "Getting to the truth: Evaluating national tobacco countermarketing campaigns," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 901-907.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    5. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    6. Norman Giesbrecht & Emilene Reisdorfer & Isabelle Rios, 2022. "Alcohol Health Warning Labels: A Rapid Review with Action Recommendations," IJERPH, MDPI, vol. 19(18), pages 1-28, September.
    7. Gloria Dossou & Karine Gallopel-Morvan & Jacques-François Diouf, 2017. "The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages," Post-Print halshs-01615107, HAL.
    8. Nino Berdzuli & Carina Ferreira-Borges & Antoni Gual & Jürgen Rehm, 2020. "Alcohol Control Policy in Europe: Overview and Exemplary Countries," IJERPH, MDPI, vol. 17(21), pages 1-14, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fayolle, Alain & Liñán, Francisco, 2014. "The future of research on entrepreneurial intentions," Journal of Business Research, Elsevier, vol. 67(5), pages 663-666.
    2. Christophe Bezes, 2011. "Types de risques perçus et réducteurs de risques dans le commerce électronique : le cas du site Fnac.com," Post-Print hal-02086726, HAL.
    3. Fox, Stephen & Groesser, Stefan N., 2016. "Reframing the relevance of research to practice," European Management Journal, Elsevier, vol. 34(5), pages 457-465.
    4. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    5. Christopher M. Weible & Tanya Heikkila, 2017. "Policy Conflict Framework," Policy Sciences, Springer;Society of Policy Sciences, vol. 50(1), pages 23-40, March.
    6. Patrick Krieger & Carsten Lausberg, 2021. "Entscheidungen, Entscheidungsfindung und Entscheidungsunterstützung in der Immobilienwirtschaft: Eine systematische Literaturübersicht [Decisions, decision-making and decisions support systems in r," Zeitschrift für Immobilienökonomie (German Journal of Real Estate Research), Springer;Gesellschaft für Immobilienwirtschaftliche Forschung e. V., vol. 7(1), pages 1-33, April.
    7. Jaeyeob Jeong & Myeonggil Choi, 2017. "The Expected Job Satisfaction Affecting Entrepreneurial Intention as Career Choice in the Cultural and Artistic Industry," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    8. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    9. Dan K. Hsu & Johan Wiklund & Richard D. Cotton, 2017. "Success, Failure, and Entrepreneurial Reentry: An Experimental Assessment of the Veracity of Self–Efficacy and Prospect Theory," Entrepreneurship Theory and Practice, , vol. 41(1), pages 19-47, January.
    10. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    11. Hyeong Kim & Thomas Kramer, 2006. "“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions," Marketing Letters, Springer, vol. 17(4), pages 311-321, December.
    12. van Wee, Bert & Witlox, Frank, 2021. "COVID-19 and its long-term effects on activity participation and travel behaviour: A multiperspective view," Journal of Transport Geography, Elsevier, vol. 95(C).
    13. Daniel V. Holland & Dean A. Shepherd, 2013. "Deciding to Persist: Adversity, Values, and Entrepreneurs’ Decision Policies," Entrepreneurship Theory and Practice, , vol. 37(2), pages 331-358, March.
    14. Helena Hansson & Carl Johan Lagerkvist, 2014. "Decision Making for Animal Health and Welfare: Integrating Risk‐Benefit Analysis with Prospect Theory," Risk Analysis, John Wiley & Sons, vol. 34(6), pages 1149-1159, June.
    15. Michel Borgh & Jeroen Schepers, 2018. "Are conservative approaches to new product selling a blessing in disguise?," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 857-878, September.
    16. Boukis, Achilleas, 2023. "Storytelling in initial coin offerings: Attracting investment or gaining referrals?," Journal of Business Research, Elsevier, vol. 160(C).
    17. Yoshida, Masayuki, 2017. "Consumer experience quality: A review and extension of the sport management literature," Sport Management Review, Elsevier, vol. 20(5), pages 427-442.
    18. Simon J. D. Schillebeeckx & Sankalp Chaturvedi & Gerard George & Zella King, 2016. "What do i want? The effects of individual aspiration and relational capability on collaboration preferences," Strategic Management Journal, Wiley Blackwell, vol. 37(7), pages 1493-1506, July.
    19. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
    20. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:20:y:2023:i:15:p:6541-:d:1212286. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.