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The Effects of Anthropomorphism, Message Framing, and Voice Type on Unhealthy Sleep Behavior in Young Users: The Mediating Role of Risk Perception

Author

Listed:
  • Ying Li

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

  • Yanfei Zhu

    (School of Mechanical Engineering, Southeast University, Nanjing 211189, China)

  • Guanqun Zhang

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

  • Junliang Zhou

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

  • Jinlai Liu

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

  • Zhuoxin Li

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

  • Boqian He

    (Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China)

Abstract

Insufficient sleep is a severe social public health problem that can adversely affect the physical and mental health of young people. This study examined risk perceptions for unhealthy sleep behaviors and intentions for healthy sleep behaviors under different combinations of anthropomorphism, message framing, and voice type in cartoons. We used a three-factor between-subject experiment of two (anthropomorphism: anthropomorphic vs. non-anthropomorphic) × two (message framing: positive frame vs. negative frame) × two (voice type: cartoon child voice vs. adult female voice) design. We examined the effects of different audiovisual combinations of cartoon attitude, risk perception, and behavioral intention and the mediating role of risk perception. The research results show that (1) the integration of anthropomorphic design elements can positively impact users’ attitudes toward cartoons; (2) when the interface information is presented in a negative frame, anthropomorphism can more positively influence users’ attitudes toward cartoons than non-anthropomorphism; and (3) anthropomorphism, message framing, and voice type in cartoons significantly interact with risk perception. In addition, risk perception mediates the influence of anthropomorphism, message framing, and voice type on behavioral intention.

Suggested Citation

  • Ying Li & Yanfei Zhu & Guanqun Zhang & Junliang Zhou & Jinlai Liu & Zhuoxin Li & Boqian He, 2022. "The Effects of Anthropomorphism, Message Framing, and Voice Type on Unhealthy Sleep Behavior in Young Users: The Mediating Role of Risk Perception," IJERPH, MDPI, vol. 19(15), pages 1-18, August.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9570-:d:879870
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    References listed on IDEAS

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    5. Malgorzata Karpinska-Krakowiak & Lukasz Skowron & Lachezar Ivanov, 2020. "“I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as E," Sustainability, MDPI, vol. 12(14), pages 1-14, July.
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    Cited by:

    1. Ji Wen & Xiaolin Mai & Wei Li & Xin Liu, 2022. "The Influence of Message Framing on Elderly Tourists’ Purchase Intentions of Health Services: A Case Study of Guangxi Bama," IJERPH, MDPI, vol. 19(21), pages 1-15, October.

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