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Consumer Choices and Habits Related to Coffee Consumption by Poles

Author

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  • Ewa Czarniecka-Skubina

    (Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Marlena Pielak

    (Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Piotr Sałek

    (Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Renata Korzeniowska-Ginter

    (Department of Quality Management, Gdynia Maritime University, Str. Morska 81-87, 81-225 Gdynia, Poland)

  • Tomasz Owczarek

    (Department of Management and Economics, Gdynia Maritime University, Str. Morska 81-87, 81-225 Gdynia, Poland)

Abstract

Coffee is one of the most popular drinks consumed in the world, also in Poland. In the literature, much attention is paid to the influence of coffee on human health, especially daily intake of caffeine, and also purchasing consumer behavior. There is a lack of research devoted to consumer choices and habits in relation to coffee consumption and brewing method. Therefore, the aim of this study is to describe the characteristics of coffee consumers and present their segmentation based on consumer choices and habits towards coffee consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1500 adults respondents in Poland reporting the consumption of coffee. We collected information about consumer choices and habits related to coffee consumption, including brewing method, place of consuming coffee, and factors determining coffee choices. Using cluster analysis, we identified three main groups of coffee consumers. There are “Neutral coffee drinkers”, “Ad hoc coffee drinkers”, and “Non-specific coffee drinkers”. The respondents in the study are not coffee gourmets; they like and consume coffee, but these are often changing choices. To conclude, it can be stated that the Polish coffee consumer prefers conventional methods of brewing coffee (like a “traditionalist”) but is open to novelties and new sensory experiences. Based on study results it is possible to know the coffee drinking habits in Poland.

Suggested Citation

  • Ewa Czarniecka-Skubina & Marlena Pielak & Piotr Sałek & Renata Korzeniowska-Ginter & Tomasz Owczarek, 2021. "Consumer Choices and Habits Related to Coffee Consumption by Poles," IJERPH, MDPI, vol. 18(8), pages 1-21, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:8:p:3948-:d:532890
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    References listed on IDEAS

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    1. Antonella Samoggia & Margherita Del Prete & Chiara Argenti, 2020. "Functional Needs, Emotions, and Perceptions of Coffee Consumers and Non-Consumers," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
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    3. An Na Kim & Hyun Jeong Cho & Jiyoung Youn & Taiyue Jin & Moonil Kang & Joohon Sung & Jung Eun Lee, 2020. "Coffee Consumption, Genetic Polymorphisms, and the Risk of Type 2 Diabetes Mellitus: A Pooled Analysis of Four Prospective Cohort Studies," IJERPH, MDPI, vol. 17(15), pages 1-18, July.
    4. Basu, Arnab K. & Hicks, Robert L., 2008. "Label Performance and the Willingness to Pay for Fair Trade Coffee: A Cross-National Perspective," Discussion Papers 44336, University of Bonn, Center for Development Research (ZEF).
    5. repec:feb:natura:0061 is not listed on IDEAS
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    2. Tamara Gajić & Jovanka Popov Raljić & Ivana Blešić & Milica Aleksić & Marko D. Petrović & Milan M. Radovanović & Darko B. Vuković & Višnja Sikimić & Tatjana Pivac & Marija Kostić & Dejan Sekulić & Dra, 2022. "Factors That Influence Sustainable Selection and Reselection Intentions Regarding Soluble/Instant Coffee—The Case of Serbian Consumers," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

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