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Promoting Water Conservation Based on the Matching Effect of Regulatory Focus and Emotion

Author

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  • Xiaomei Wang

    (School of Media Studies and Humanities, Zhejiang University City College, Hangzhou 310015, China)

  • Lin Zhang

    (School of Media Studies and Humanities, Zhejiang University City College, Hangzhou 310015, China)

  • Xiaoyu Jiang

    (School of Media Studies and Humanities, Zhejiang University City College, Hangzhou 310015, China)

  • Jia Wang

    (School of Media Studies and Humanities, Zhejiang University City College, Hangzhou 310015, China)

Abstract

This study aimed to examine the effects of regulatory focus and emotions on water-saving information dissemination. The findings revealed that when water-saving information is framed with a prevention focus, sad emotion fosters more active willingness to engage with the information dissemination than cheerful emotion. However, a promotion focus coupled with cheerfulness is slightly more persuasive than a promotion focus coupled with sadness. Furthermore, compared to the individuals in the nonfit group of emotions who had a regulatory focus, the individuals in the fit group formed a more favorable water-saving attitude and demonstrated a slightly higher willingness to disseminate water-saving information. This article is the first to contribute to exploring the dissemination of water-saving information from the perspective of the interactive effect of individual cognitive motivation and emotion.

Suggested Citation

  • Xiaomei Wang & Lin Zhang & Xiaoyu Jiang & Jia Wang, 2021. "Promoting Water Conservation Based on the Matching Effect of Regulatory Focus and Emotion," IJERPH, MDPI, vol. 18(4), pages 1-12, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:1680-:d:496673
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    References listed on IDEAS

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