IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i20p10729-d655205.html
   My bibliography  Save this article

Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior

Author

Listed:
  • Meiwen Guo

    (School of Management, Guangzhou Xinhua University, Guangzhou 510520, China
    Graduate School of Business, Universiti Sains Malaysia, Penang 11800, Malaysia
    Entrepreneurship Center, Sun Yat-sen University, Guangzhou 510275, China)

  • Cheng Ling Tan

    (Graduate School of Business, Universiti Sains Malaysia, Penang 11800, Malaysia)

  • Liang Wu

    (School of Management, Guangzhou Xinhua University, Guangzhou 510520, China
    Entrepreneurship Center, Sun Yat-sen University, Guangzhou 510275, China)

  • Jianping Peng

    (School of Marxism, Sun Yat-sen University, Guangzhou 510275, China)

  • Rongwei Ren

    (Entrepreneurship Center, Sun Yat-sen University, Guangzhou 510275, China
    School of Business, Sun Yat-sen University, Guangzhou 510275, China)

  • Chun-Hung Chiu

    (School of Business, Sun Yat-sen University, Guangzhou 510275, China)

Abstract

With the development of the network economy, especially the promotion and popularization of mobile networks, traditional offline businesses are further integrated with online businesses, promoting the development of business online strategies. However, with the growth of enterprises’ business, their negative externalities on the environment have gradually become prominent, further affecting sustainable consumption. The relationships between businesses, the environment, and consumption have become the focus of attention. China’s fast-growing bottled water companies face similar challenges. The pollution that occurs due to bottled water packaging poses great threats to consumers. Hence, this study extended the Theory of Planned Behavior (TPB) by integrating three risk aspects, namely, water pollution risk perception (WPRP), non-degradable package pollution risk perception (NPPRP), and false information risk perception (FIRP), to examine the consumers’ perceptions toward these risk aspects before purchasing bottled water online. This study employed a cross-sectional approach to collect data from online consumers via a survey method. A total of 401 valid samples were collected and then analyzed via a structural equation model using the AMOS statistical package. The results showed that attitude (AT), subjective norm (SN), and perceived behavior control (PBC) toward online bottled water purchase had significant and positive effects on the consumers’ purchase intentions (PIs). However, under the influence of risk perception, the consumers’ attitudes, SNs and PBC became suppressed by WPRP, and SN became suppressed due to the impact of FIRP. Furthermore, the negative impacts of NPPRP and FIRP on PI were partially mediated by AT, SN and PBC. Meanwhile, WPRP imposed the most significant direct effect on PI. The study results will help businesses to develop better online strategies to reduce the risk perception of bottled water and provide theoretical value and practical guidance for realizing sustainable consumption.

Suggested Citation

  • Meiwen Guo & Cheng Ling Tan & Liang Wu & Jianping Peng & Rongwei Ren & Chun-Hung Chiu, 2021. "Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(20), pages 1-25, October.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:20:p:10729-:d:655205
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/20/10729/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/18/20/10729/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yue, Xiaohang & Liu, John, 2006. "Demand forecast sharing in a dual-channel supply chain," European Journal of Operational Research, Elsevier, vol. 174(1), pages 646-667, October.
    2. Hansen, Torben & Møller Jensen, Jan & Stubbe Solgaard, Hans, 2004. "Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior," International Journal of Information Management, Elsevier, vol. 24(6), pages 539-550.
    3. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Wang, Yonggui & Hong, Aoran & Li, Xia & Gao, Jia, 2020. "Marketing innovations during a global crisis: A study of China firms’ response to COVID-19," Journal of Business Research, Elsevier, vol. 116(C), pages 214-220.
    6. Abiot Aschale & Diriba Fufa & Tilahun Kekeba & Zewdie Birhanu, 2021. "Intention to voluntary blood donation among private higher education students, Jimma town, Oromia, Ethiopia: Application of the theory of planned behaviour," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-14, March.
    7. Meiwen Guo & Liang Wu & Jianping Peng & Chun-Hung Chiu, 2021. "Research on Environmental Issue and Sustainable Consumption of Online Takeout Food—Practice and Enlightenment Based on China’s Meituan," Sustainability, MDPI, vol. 13(12), pages 1-24, June.
    8. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    9. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
    10. Nanda Kumar & Ranran Ruan, 2006. "On manufacturers complementing the traditional retail channel with a direct online channel," Quantitative Marketing and Economics (QME), Springer, vol. 4(3), pages 289-323, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Veronika Vaseková, 2022. "How do people in China perceive water? From health threat perception to environmental policy change," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 12(3), pages 627-645, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    2. Cheng, Hsiu-Hua & Huang, Shih-Wei, 2013. "Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior," International Journal of Information Management, Elsevier, vol. 33(1), pages 185-198.
    3. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
    4. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    5. Arne K. Albrecht & Gianfranco Walsh & Simon Brach & Dwayne D. Gremler & Erica Herpen, 2017. "The influence of service employees and other customers on customer unfriendliness: a social norms perspective," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 827-847, November.
    6. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    7. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    8. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    9. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    10. He, Yi & You, Ya & Chen, Qimei, 2020. "Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM," Journal of Business Research, Elsevier, vol. 118(C), pages 210-222.
    11. Michel Borgh & Jeroen Schepers, 2018. "Are conservative approaches to new product selling a blessing in disguise?," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 857-878, September.
    12. Jeong, Dayun & Ko, Eunju & Taylor, Charles R., 2023. "Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping," Journal of Business Research, Elsevier, vol. 154(C).
    13. Pu, Xujin & Zhang, Shiming & Ji, Bowen & Han, Guanghua, 2021. "Online channel strategies under different offline channel power structures," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    14. Xitong Li & Jörn Grahl & Oliver Hinz, 2022. "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," Information Systems Research, INFORMS, vol. 33(2), pages 620-637, June.
    15. El Barachi, May & Salim, Taghreed Abu & Nyadzayo, Munyaradzi W. & Mathew, Sujith & Badewi, Amgad & Amankwah-Amoah, Joseph, 2022. "The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort," Technology in Society, Elsevier, vol. 71(C).
    16. Nguyen-Phuoc, Duy Quy & Su, Diep Ngoc & Nguyen, Minh Hieu & Vo, Nguyen S. & Oviedo-Trespalacios, Oscar, 2022. "Factors influencing intention to use on-demand shared ride-hailing services in Vietnam: risk, cost or sustainability?," Journal of Transport Geography, Elsevier, vol. 99(C).
    17. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    18. Salman Majeed & Changbao Lu & Mahwash Majeed & Muahmmad Naeem Shahid, 2018. "Health Resorts and Multi-Textured Perceptions of International Health Tourists," Sustainability, MDPI, vol. 10(4), pages 1-26, April.
    19. Mario Rosique-Blasco & Antonia Madrid-Guijarro & Domingo García-Pérez-de-Lema, 2018. "The effects of personal abilities and self-efficacy on entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 1025-1052, December.
    20. Mahmoud Ibrahim Fallatah & Tahar Lazhar Ayed, 2023. "“Entrepreneurizing” College Programs to Increase Entrepreneurial Intentions: A Mediation Framework," Administrative Sciences, MDPI, vol. 13(2), pages 1-14, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:20:p:10729-:d:655205. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.