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Mapping Interactions among Green Innovations Barriers in Manufacturing Industry Using Hybrid Methodology: Insights from a Developing Country

Author

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  • Sajid Ullah

    (School of Economics and Management, Xi’an University of Technology, Xi’an 710048, China)

  • Naveed Ahmad

    (School of Management, Northwestern Polytechnical University, Xi’an 710072, China
    Department of Business Administration, Lahore Leeds University, Lahore 54000, Pakistan)

  • Farman Ullah Khan

    (School of Management, Xi’an Jiaotong University, Xi’an 710000, China)

  • Alina Badulescu

    (Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania)

  • Daniel Badulescu

    (Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania)

Abstract

Recent years have witnessed continuous rise in adopting green innovations which is considered as an important organizational instrument to achieve profits by reducing environmental deterioration. However, green innovation in developing countries, especially in Pakistan, is surprisingly scant as compared to developed countries. This paper empirically investigated obstacles to green innovations in Pakistani manufacturing firms. Specifically, a novel three phase methodological framework was applied to investigate significant barriers and filtration by integrating Delphi method (DM), interpretive structural modeling (ISM), and cross-impact matrix multiplication applied to classification (MICMAC). Our results highlighted that lack of enforceable laws regarding returned goods and recycled products, lack of rules and regulations for green practices, and lack of collaboration with government and environmental institutions are most critical barriers. However, fear of failure about green innovation is least important barriers to green innovations adoption. This study offers interesting clues to promote green innovation in manufacturing industry.

Suggested Citation

  • Sajid Ullah & Naveed Ahmad & Farman Ullah Khan & Alina Badulescu & Daniel Badulescu, 2021. "Mapping Interactions among Green Innovations Barriers in Manufacturing Industry Using Hybrid Methodology: Insights from a Developing Country," IJERPH, MDPI, vol. 18(15), pages 1-25, July.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:15:p:7885-:d:601305
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