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Drivers of and barriers to eco-innovation: a case study

Author

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  • Jana Hojnik
  • Mitja Ruzzier

Abstract

This study seeks to elucidate the drivers of and barriers to eco-innovation deployment. In order to obtain greater insight into the motives for and hindrances to eco-innovation deployment, we employ a case study approach, based on interviews of five Slovenian companies active in eco-innovation. The main insights of this study are threefold. First, companies seem to be influenced by both internal and external drivers in implementing eco-innovation. Among the internal drivers, the most emphasis has been placed on environmental concerns and cost reduction, while the most important external drivers are customer pressure, competition and regulatory pressure. Second, barriers to eco-innovation also derive from external and internal pressures. Costs (upfront investment for eco-innovation implementation) prevail within the internal barriers, while legislation seems to be the most commonly experienced external barrier. Finally, the outcomes of eco-innovation that companies most often expect are reduction in costs and compliance with legislation, which is coherent with reported outcomes.

Suggested Citation

  • Jana Hojnik & Mitja Ruzzier, 2016. "Drivers of and barriers to eco-innovation: a case study," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 8(4), pages 273-294.
    • Handle: RePEc:ids:ijsuse:v:8:y:2016:i:4:p:273-294
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    Cited by:

    1. Ana Sofía Aron & Oswaldo Molina, 2019. "Green Innovation in Natural Resource Industries: The case of Local Suppliers in the Peruvian Mining Industry," Working Papers 145, Peruvian Economic Association.
    2. Sajid Ullah & Naveed Ahmad & Farman Ullah Khan & Alina Badulescu & Daniel Badulescu, 2021. "Mapping Interactions among Green Innovations Barriers in Manufacturing Industry Using Hybrid Methodology: Insights from a Developing Country," IJERPH, MDPI, vol. 18(15), pages 1-25, July.

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