Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping
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- Shi Zheng & Xinyang Lyu & Jie Wang & Cheryl Wachenheim, 2023. "Enhancing Sales of Green Agricultural Products through Live Streaming in China: What Affects Purchase Intention?," Sustainability, MDPI, vol. 15(7), pages 1-26, March.
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Keywords
livestreaming; stimulus–organism–response; government officials; purchase intention; impulsiveness;All these keywords.
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