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Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

Author

Listed:
  • Qing Ye

    (Department of Economic Management, College of Information Engineering, FuYang Normal University, FuYang 236041, China
    Qing Ye and Rongting Zhou contributed equally to this work, and should be considered as the co-first authors.)

  • Rongting Zhou

    (Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026, China
    Qing Ye and Rongting Zhou contributed equally to this work, and should be considered as the co-first authors.)

  • Muhammad Azfar Anwar

    (Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026, China)

  • Ahmad Nabeel Siddiquei

    (Bond Business School, Bond University, Robina, QLD 4226, Australia)

  • Fahad Asmi

    (Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026, China)

Abstract

Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts related information and technology knowledge and experience and warm glow (altruistic value) for business initiatives as push factors, market opportunity (MO) and personal innovativeness (PI) in technology as pull factors, and institutional theory (regulatory support and normative support) as mooring factors. These factors are employed to analyze the switching intentions of individuals toward green entrepreneurship, which is a new persuasive psychological model based on Push–Pull–Mooring model (PPM). The survey questionnaires are collected from a total of 1562 respondents through WeChat in mainland China. The study findings present all variables that significantly affect individuals’ switching intentions toward green entrepreneurs. PI exhibits the most significant impact on intention of individuals toward green entrepreneurship, while the interaction between the mooring factor and MO on switching intentions to green entrepreneurship is relatively weak. Finally, the study contributes theoretical and practical implications for increasing intentions toward green entrepreneurship.

Suggested Citation

  • Qing Ye & Rongting Zhou & Muhammad Azfar Anwar & Ahmad Nabeel Siddiquei & Fahad Asmi, 2020. "Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives," IJERPH, MDPI, vol. 17(4), pages 1-21, February.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:4:p:1355-:d:322838
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