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Exploring How Media Influence Preventive Behavior and Excessive Preventive Intention during the COVID-19 Pandemic in China

Author

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  • Liqun Liu

    (Center for Studies of Media Development, Key Research Institute of Humanities and Social Sciences at Universities, Ministry of Education, Wuhan University, Wuhan 430072, China
    School of Journalism and Communication, Wuhan University, Wuhan 430072, China)

  • Jingzhong Xie

    (School of Journalism and Communication, Wuhan University, Wuhan 430072, China)

  • Ke Li

    (Center for Studies of Media Development, Key Research Institute of Humanities and Social Sciences at Universities, Ministry of Education, Wuhan University, Wuhan 430072, China
    School of Journalism and Communication, Wuhan University, Wuhan 430072, China)

  • Suhe Ji

    (School of Foreign Languages, Central China Normal University, Wuhan 430072, China)

Abstract

In the context of global fighting against the unexpected COVID-19 pandemic, how to promote the public implementation of preventive behavior is the top priority of pandemic prevention and control. This study aimed at probing how the media would affect the public’s preventive behavior and excessive preventive intention accordingly. Data were collected from 653 respondents in the Chinese mainland through online questionnaires and further analyzed by using partial least squares structural equation modeling (PLS-SEM). Taking risk perception, negative emotions, and subjective norms as mediators, this study explored the impact of mass media exposure and social networking services involvement on preventive behavior and excessive preventive intention. Based on differences in the severity of the pandemic, the samples were divided into the Wuhan group and other regions group for multi-group comparison. The results showed that mass media exposure had a significant positive impact on subjective norms; moreover, mass media exposure could significantly enhance preventive behavior through subjective norms, and social networking services involvement had a significant positive impact on negative emotions; meanwhile, social networking services involvement promoted excessive preventive intention through negative emotions.

Suggested Citation

  • Liqun Liu & Jingzhong Xie & Ke Li & Suhe Ji, 2020. "Exploring How Media Influence Preventive Behavior and Excessive Preventive Intention during the COVID-19 Pandemic in China," IJERPH, MDPI, vol. 17(21), pages 1-27, October.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:21:p:7990-:d:437597
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    References listed on IDEAS

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    1. Tang, C.S.K. & Wong, C.-Y., 2003. "An Outbreak of the Severe Acute Respiratory Syndrome: Predictors of Health Behaviors and Effect of Community Prevention Measures in Hong Kong, China," American Journal of Public Health, American Public Health Association, vol. 93(11), pages 1887-1889.
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    1. Jiabin Li & Xianwei Liu & Yang Zou & Yichu Deng & Meng Zhang & Miaomiao Yu & Dongjiao Wu & Hao Zheng & Xinliang Zhao, 2021. "Factors Affecting COVID-19 Preventive Behaviors among University Students in Beijing, China: An Empirical Study Based on the Extended Theory of Planned Behavior," IJERPH, MDPI, vol. 18(13), pages 1-17, June.
    2. Fathey Mohammed & Nabil Hasan Al-Kumaim & Ahmed Ibrahim Alzahrani & Yousef Fazea, 2023. "The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19," IJERPH, MDPI, vol. 20(3), pages 1-16, January.
    3. Faruq Abdulla & Zulkar Nain & Md. Karimuzzaman & Md. Moyazzem Hossain & Azizur Rahman, 2021. "A Non-Linear Biostatistical Graphical Modeling of Preventive Actions and Healthcare Factors in Controlling COVID-19 Pandemic," IJERPH, MDPI, vol. 18(9), pages 1-14, April.
    4. Song, Jiawen & Cai, Lanhui & Yuen, Kum Fai & Wang, Xueqin, 2023. "Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    5. Xiaodong Yang & Lai Wei & Zhiyue Liu, 2022. "Promoting COVID-19 Vaccination Using the Health Belief Model: Does Information Acquisition from Divergent Sources Make a Difference?," IJERPH, MDPI, vol. 19(7), pages 1-15, March.

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