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Assessing the Value of Information in an Augmented Reality City Experience

Author

Listed:
  • Yonit Rusho

    (Software Engineering Department, Shenkar College of Engineering and Design, Ramat Gan 5252626, Israel)

  • Ganit Richter

    (Information Systems Management Department, The College of Management Academic Studies, Rishon LeTsiyon 7570724, Israel)

  • Daphne Ruth Raban

    (School of Business Administration, University of Haifa, Haifa 3498838, Israel)

Abstract

Information is an experience good, meaning that its value emerges upon use and varies based on individual perceptions. Augmented reality (AR) is a technology designed to deliver immersive informational experiences. This study investigates the impact of AR on the perceived value of information by people experiencing information as consumers or producers. Using Google Maps, we developed an AR mobile map called Tour-It-Yourself (TIY) for city navigation. The TIY app facilitates content consumption and production around local points of interest engagingly and interactively. We discuss the development of the research tool and results from two user studies (N = 37 teenagers and N = 51 students, respectively). Further, we highlight the economic valuation aspect by examining the effects of AR on Willingness-to-Pay and Willingness-to-Accept payment for information. The results indicate a significant main effect of participant experience (consumer/producer) and AR technology on the perceived evaluation of information. Moreover, the addition of AR technology to information improves knowledge regarding points of interest for producers. These findings contribute to our understanding of how AR shapes information value perception and have implications for designing interactive location-based information systems, benefiting tourism, education, and business, as well as fostering a sense of belonging in cities.

Suggested Citation

  • Yonit Rusho & Ganit Richter & Daphne Ruth Raban, 2024. "Assessing the Value of Information in an Augmented Reality City Experience," Future Internet, MDPI, vol. 16(12), pages 1-14, December.
    • Handle: RePEc:gam:jftint:v:16:y:2024:i:12:p:448-:d:1534620
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    References listed on IDEAS

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    4. Daniel Kahneman & Jack L. Knetsch & Richard H. Thaler, 1991. "Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias," Journal of Economic Perspectives, American Economic Association, vol. 5(1), pages 193-206, Winter.
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