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E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform

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Listed:
  • Nuno Martins

    (Campus do IPCA, Polytechnic Institute of Cavado and Ave/ID+/FBAUP, School of Design, Vila Frescainha, S. Martinho, 4750-810 Lugar do Aldão, Portugal)

  • Daniel Brandão

    (Campus de Gualtar, Institute of Social Sciences, University of Minho/CECS, 4710-057 Braga, Portugal)

  • Heitor Alvelos

    (Faculty of Fine Arts, University of Porto, Av. de Rodrigues de Freitas 265, 4049-021 Porto, Portugal)

  • Sara Silva

    (Campus do IPCA, Polytechnic Institute of Cavado and Ave/ID+/FBAUP, School of Design, Vila Frescainha, S. Martinho, 4750-810 Lugar do Aldão, Portugal)

Abstract

The craft trade in Portugal faces challenges that compromise its productive and economic sustainability and may result in the disappearance of millenary techniques, traditions, and industrial practices of high symbolic and historical value. The growing incompatibility of these traditional activities with digital technologies, the lack of resources, and a growing age gap are among the main problems identified. This situation made worse by various restrictions pertaining to the COVID-19 pandemic points towards the possibility of extinction of this type of manual arts. The goal of this research is to demonstrate how the design process of an e-marketplace platform, throughout its different phases, may contribute to the revitalization of traditional industries. The methodologies adopted in the framework consisted in the study of UX and UI best design practices, including wireframe design, user flows, definition of personas, development of prototypes, and style guides. The results of the conducted usability tests to the prototype allowed a gradual improvement of the solution, culminating in the confirmation of its effectiveness. The study concluded that digital technology, namely a designed e-marketplace solution, could potentially bring buyers and sellers closer together, thus being a tool with high potential for the dissemination and sustainability of the craft industry.

Suggested Citation

  • Nuno Martins & Daniel Brandão & Heitor Alvelos & Sara Silva, 2020. "E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform," Future Internet, MDPI, vol. 12(11), pages 1-23, November.
    • Handle: RePEc:gam:jftint:v:12:y:2020:i:11:p:195-:d:443584
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    References listed on IDEAS

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    1. Lin Tian & Asoo J. Vakharia & Yinliang (Ricky) Tan & Yifan Xu, 2018. "Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model," Production and Operations Management, Production and Operations Management Society, vol. 27(8), pages 1595-1610, August.
    2. Michael Luca, 2016. "Designing Online Marketplaces: Trust and Reputation Mechanisms," Harvard Business School Working Papers 17-017, Harvard Business School.
    3. Brunn, Peter & Jensen, Martin & Skovgaard, Jakob, 2002. "e-Marketplaces:: Crafting A Winning Strategy," European Management Journal, Elsevier, vol. 20(3), pages 286-298, June.
    4. Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.
    5. Michael Luca, 2016. "Designing Online Marketplaces: Trust and Reputation Mechanisms," NBER Chapters, in: Innovation Policy and the Economy, Volume 17, pages 77-93, National Bureau of Economic Research, Inc.
    6. Michael Luca, 2016. "Designing Online Marketplaces: Trust and Reputation Mechanisms," NBER Working Papers 22616, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Jose Alejandro Cano & Abraham Londoño-Pineda & Maria Fanny Castro & Hugo Bécquer Paz & Carolina Rodas & Tatiana Arias, 2022. "A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability," Sustainability, MDPI, vol. 14(9), pages 1-42, May.

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