Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
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- Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
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Keywords
brand equity; customer-based brand equity; Croatia; destination; destination awareness; destination brand; destination image; destination loyalty; destination management; destination quality; tourism; visitors’ loyalty;All these keywords.
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