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The Impact of Gastronomic Tourism on the Regional Economy of Thailand: Examined by the Dynamic I-O Model after the Decline of COVID-19

Author

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  • Banjaponn Thongkaw

    (Office of Research Administration, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Nattapan Kongbuamai

    (School of Management, Mae Fah Luang University, Chiang Rai 57100, Thailand)

  • Warattaya Chinnakum

    (Faculty of Economics, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Chukiat Chaiboonsri

    (Faculty of Economics, Chiang Mai University, Chiang Mai 50200, Thailand)

Abstract

It is reasonable to state that gastronomic tourism is an efficient tool that has the potential to refresh Thailand’s macroeconomic viability. With the aim of becoming a hub of tourism in Southeast Asia, Thailand’s tourism industry must urgently address and sustainably integrate gastronomic activities to navigate the troubled situation caused by its decline after the COVID-19 pandemic. This has led the authors to conduct a deep study on a regional input–output (I-O) table analysis for Thailand’s tourism system, specifically focusing on gastronomic activities and tourism industries. The tourism I-O data used in this study come from the official source provided by the Thailand Ministry of Tourism and Sport. Empirically, the results of the dynamic regional I-O model predict that Bangkok and its surrounding areas are the heart of gastronomic tourism development, driving income into Thailand’s economy. The eastern region stands as the second-largest area of gastronomy tourism, generating a positive impact on Thailand’s economy. On the other hand, the Northeast of Thailand receives less income from gastronomy tourism despite being the largest area in the country. Ultimately, there should be a greater emphasis on gastronomy tourism policies in order to fully maximize their potential for tourism development, stimulating every part of Thailand during the economic depression caused by COVID-19. Moreover, gastronomy tourism has the potential to play an important role in driving economic growth through the combination of cuisine and tourism development.

Suggested Citation

  • Banjaponn Thongkaw & Nattapan Kongbuamai & Warattaya Chinnakum & Chukiat Chaiboonsri, 2024. "The Impact of Gastronomic Tourism on the Regional Economy of Thailand: Examined by the Dynamic I-O Model after the Decline of COVID-19," Economies, MDPI, vol. 12(7), pages 1-14, July.
    • Handle: RePEc:gam:jecomi:v:12:y:2024:i:7:p:180-:d:1431831
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    References listed on IDEAS

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    1. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
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