IDEAS home Printed from https://ideas.repec.org/a/gam/jdataj/v5y2020i1p26-d331950.html
   My bibliography  Save this article

Trend Analysis on Adoption of Virtual and Augmented Reality in the Architecture, Engineering, and Construction Industry

Author

Listed:
  • Mojtaba Noghabaei

    (Department of Civil, Construction, and Environmental Engineering, North Carolina State University, Raleigh, NC 27695, USA)

  • Arsalan Heydarian

    (Department of Engineering Systems and Environment, Link Lab, University of Virginia, Charlottesville, VA 22903, USA)

  • Vahid Balali

    (Department of Civil Engineering and Construction Management, California State University, Long Beach, CA 90840, USA)

  • Kevin Han

    (Department of Civil, Construction, and Environmental Engineering, North Carolina State University, Raleigh, NC 27695, USA)

Abstract

With advances in Building Information Modeling (BIM), Virtual Reality (VR) and Augmented Reality (AR) technologies have many potential applications in the Architecture, Engineering, and Construction (AEC) industry. However, the AEC industry, relative to other industries, has been slow in adopting AR/VR technologies, partly due to lack of feasibility studies examining the actual cost of implementation versus an increase in profit. The main objectives of this paper are to understand the industry trends in adopting AR/VR technologies and identifying gaps within the industry. The identified gaps can lead to opportunities for developing new tools and finding new use cases. To achieve these goals, two rounds of a survey at two different time periods (a year apart) were conducted. Responses from 158 industry experts and researchers were analyzed to assess the current state, growth, and saving opportunities for AR/VR technologies for the AEC industry. The findings demonstrate that older generations are significantly more confident about the future of AR/VR technologies and they see more benefits in AR/VR utilization. Furthermore, the research results indicate that Residential and commercial sectors have adopted these tools the most, compared to other sectors and institutional and transportation sectors had the highest growth from 2017 to 2018. Industry experts anticipated a solid growth in the use of AR/VR technologies in 5 to 10 years, with the highest expectations towards healthcare. Ultimately, the findings show a significant increase in AR/VR utilization in the AEC industry from 2017 to 2018.

Suggested Citation

  • Mojtaba Noghabaei & Arsalan Heydarian & Vahid Balali & Kevin Han, 2020. "Trend Analysis on Adoption of Virtual and Augmented Reality in the Architecture, Engineering, and Construction Industry," Data, MDPI, vol. 5(1), pages 1-18, March.
    • Handle: RePEc:gam:jdataj:v:5:y:2020:i:1:p:26-:d:331950
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2306-5729/5/1/26/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2306-5729/5/1/26/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.
    2. Rafael Sacks & Amotz Perlman & Ronen Barak, 2013. "Construction safety training using immersive virtual reality," Construction Management and Economics, Taylor & Francis Journals, vol. 31(9), pages 1005-1017, September.
    3. Ghaffarianhoseini, Ali & Tookey, John & Ghaffarianhoseini, Amirhosein & Naismith, Nicola & Azhar, Salman & Efimova, Olia & Raahemifar, Kaamran, 2017. "Building Information Modelling (BIM) uptake: Clear benefits, understanding its implementation, risks and challenges," Renewable and Sustainable Energy Reviews, Elsevier, vol. 75(C), pages 1046-1053.
    4. Francesca Bonetti & Gary Warnaby & Lee Quinn, 2018. "Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 119-132, Springer.
    5. Dacko, Scott G., 2017. "Enabling smart retail settings via mobile augmented reality shopping apps," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 243-256.
    6. Ricardo Eiris & Masoud Gheisari & Behzad Esmaeili, 2018. "PARS: Using Augmented 360-Degree Panoramas of Reality for Construction Safety Training," IJERPH, MDPI, vol. 15(11), pages 1-21, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emanuele Piaia & Beatrice Turillazzi & Roberto Di Giulio & Rizal Sebastian, 2024. "Advancing the Decarbonization of the Construction Sector: Lifecycle Quality and Performance Assurance of Nearly Zero-Energy Buildings," Sustainability, MDPI, vol. 16(9), pages 1-20, April.
    2. Kofi Agyekum & Hayford Pittri & Edward Ayebeng Botchway & Judith Amudjie & Victoria Maame Afriyie Kumah & Jenefailus Nikoi Kotei-Martin & Reindolf Animapauh Oduro, 2022. "Exploring the Current Technologies Essential for Health and Safety in the Ghanaian Construction Industry," Merits, MDPI, vol. 2(4), pages 1-17, October.
    3. Sahand Azarby & Arthur Rice, 2022. "Understanding the Effects of Virtual Reality System Usage on Spatial Perception: The Potential Impacts of Immersive Virtual Reality on Spatial Design Decisions," Sustainability, MDPI, vol. 14(16), pages 1-24, August.
    4. Kim, Youngju & Kim, Bumsoo, 2024. "How do the news media, academia, and the public view the metaverse? Evidence from South Korea," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    5. Bilal Manzoor & Idris Othman & Juan Carlos Pomares, 2021. "Digital Technologies in the Architecture, Engineering and Construction (AEC) Industry—A Bibliometric—Qualitative Literature Review of Research Activities," IJERPH, MDPI, vol. 18(11), pages 1-26, June.
    6. Lerato Aghimien & Ntebo Ngcobo & Douglas Aghimien, 2024. "Intelligent Wearable Technologies for Workforce Safety in Built Environment Projects in South Africa," Sustainability, MDPI, vol. 16(8), pages 1-17, April.
    7. Sahand Azarby & Arthur Rice, 2022. "User Performance in Virtual Reality Environments: The Capability of Immersive Virtual Reality Systems in Enhancing User Spatial Awareness and Producing Consistent Design Results," Sustainability, MDPI, vol. 14(21), pages 1-22, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Holdack, Eric & Lurie-Stoyanov, Katja & Fromme, Harro Fabian, 2022. "The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Whang, Jeong Bin & Song, Ji Hee & Choi, Boreum & Lee, Jong-Ho, 2021. "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control," Journal of Business Research, Elsevier, vol. 133(C), pages 275-284.
    3. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
    4. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    5. Fan, Xiaojun & Chai, Zeli & Deng, Nianqi & Dong, Xuebing, 2020. "Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    6. Aslam, Usman & Davis, Leon, 2024. "Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Pathak, Kanishka & Prakash, Gyan, 2023. "Exploring the role of augmented reality in purchase intention: Through flow and immersive experience," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    8. Recalde, Daniella & Jai, Tunmin Catherine & Jones, Robert Paul, 2024. "I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    9. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
    10. Kalantari, Saleh & Xu, Tong Bill & Govani, Viraj & Mostafavi, Armin, 2022. "Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    11. Tonino Pencarelli, 2020. "The digital revolution in the travel and tourism industry," Information Technology & Tourism, Springer, vol. 22(3), pages 455-476, September.
    12. Batat, Wided, 2021. "How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    13. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    14. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    15. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
    16. Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    17. Jing-Yun Zeng & Yisitie Xing & Chang-Hyun Jin, 2023. "The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships," Sustainability, MDPI, vol. 15(9), pages 1-16, April.
    18. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    19. Alesanco-Llorente, María & Reinares-Lara, Eva & Pelegrín-Borondo, Jorge & Olarte-Pascual, Cristina, 2023. "Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    20. Skubis Michał, 2021. "Users’ Awareness of Augmented Reality Technology in Mobile Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 40(2), pages 1-22, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jdataj:v:5:y:2020:i:1:p:26-:d:331950. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.