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PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland

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  • Damian Maye

    (Countryside and Community Research Institute (CCRI), University of Gloucestershire, Gloucester GL2 9HW, UK)

  • James Kirwan

    (Countryside and Community Research Institute (CCRI), University of Gloucestershire, Gloucester GL2 9HW, UK)

  • Emilia Schmitt

    (Research Institute for Organic Agriculture (FiBL), 5070 Frick, Switzerland
    Federal Institute of Technology (ETH), Zürich, Switzerland)

  • Daniel Keech

    (Countryside and Community Research Institute (CCRI), University of Gloucestershire, Gloucester GL2 9HW, UK)

  • Dominique Barjolle

    (Federal Institute of Technology (ETH), Zürich, Switzerland)

Abstract

The protection of geographical indications (European regulation 1151/2012) is arguably the most significant initiative, certainly within Europe, that promotes foods with territorial associations and reorganises agri-food chain governance through a strategy of reterritorialisation. Research on Protected Designation of Origins (PDOs) and Protected Geographical Indications (PGIs) suggests that they generate significant economic value at an EU-level, especially in certain countries. They can also help to deliver territorial rural development policy and develop new food markets. In this paper we examine the way the PDO scheme has been developed and applied in one commodity sector (cheese) in two countries (Switzerland and the UK), where the uptake of PDOs is variable. We adopt a food chain approach and examine specific cheese product case studies (at micro and meso levels) in both countries to better understand how the PDO scheme (as a territorialisation and respacing strategy) is implemented. L’Etivaz and Le Gruyère are examined in Switzerland. Single Gloucester and West Country cheddar are examined in the UK. The PDO scheme is an important governance strategy and regulatory system, but despite strict guidelines regarding implementation and geographical infrastructure there are notable differences between the UK and Switzerland in terms of how the label is used to organise and respatialise food chains: it is framed as a strategy to protect the rural economy in Switzerland but is promoted more as a mechanism to communicate and reconnect with consumers in the UK.

Suggested Citation

  • Damian Maye & James Kirwan & Emilia Schmitt & Daniel Keech & Dominique Barjolle, 2016. "PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland," Agriculture, MDPI, vol. 6(4), pages 1-16, October.
    • Handle: RePEc:gam:jagris:v:6:y:2016:i:4:p:54-:d:80762
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    References listed on IDEAS

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    1. Gianluca Brunori & Francesca Galli & Dominique Barjolle & Rudolf Van Broekhuizen & Luca Colombo & Mario Giampietro & James Kirwan & Tim Lang & Erik Mathijs & Damian Maye & Kees De Roest & Carin Rougoo, 2016. "Are Local Food Chains More Sustainable than Global Food Chains? Considerations for Assessment," Sustainability, MDPI, vol. 8(5), pages 1-27, May.
    2. Roberta Sonnino & Terry Marsden, 2006. "Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe," Journal of Economic Geography, Oxford University Press, vol. 6(2), pages 181-199, April.
    3. Emilia Schmitt & Daniel Keech & Damian Maye & Dominique Barjolle & James Kirwan, 2016. "Comparing the Sustainability of Local and Global Food Chains: A Case Study of Cheese Products in Switzerland and the UK," Sustainability, MDPI, vol. 8(5), pages 1-20, April.
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    2. Dubravka Užar & Jelena Filipović, 2023. "Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 183-204.
    3. Dauro Mattia Zocchi & Michele Filippo Fontefrancesco & Paolo Corvo & Andrea Pieroni, 2021. "Recognising, Safeguarding, and Promoting Food Heritage: Challenges and Prospects for the Future of Sustainable Food Systems," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    4. Nieves López-Estébanez & Carolina Yacamán-Ochoa & Rafael Mata-Olmo, 2022. "The Multifunctionality and Territoriality of Peri-Urban Agri-Food Systems: The Metropolitan Region of Madrid, Spain," Land, MDPI, vol. 11(4), pages 1-23, April.
    5. Athanasios Ragkos & Alexandros Theodoridis & Georgios Arsenos, 2019. "Alternative Approaches of Summer Milk Sales from Transhumant Sheep and Goat Farms: A Case Study from Northern Greece," Sustainability, MDPI, vol. 11(20), pages 1-21, October.
    6. Alessandro Bonadonna & Giovanni Peira & Chiara Giachino & Luana Molinaro, 2017. "Traditional Cheese Production and an EU Labeling Scheme: The Alpine Cheese Producers’ Opinion," Agriculture, MDPI, vol. 7(8), pages 1-13, August.
    7. Giaime Berti, 2020. "Sustainable Agri-Food Economies: Re-Territorialising Farming Practices, Markets, Supply Chains, and Policies," Agriculture, MDPI, vol. 10(3), pages 1-9, March.

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