Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity
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- Michal Pohludka & Hana Štverková, 2019. "The Best Practice of CRM Implementation for Small- and Medium-Sized Enterprises," Administrative Sciences, MDPI, vol. 9(1), pages 1-17, March.
- Rudkowski, Janice, 2024. "Measuring employee-consumer integrated retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Quang Bach Tran & Quoc Hoi Le & Hoai Nam Nguyen & Dieu Linh Tran & Thi Thuy Quynh Nguyen & Thi Thanh Thuy Tran, 2021. "The Impact of Brand Equity on Employee’s Opportunistic Behavior: A Case Study on Enterprises in Vietnam," JRFM, MDPI, vol. 14(4), pages 1-12, April.
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Keywords
brand management; brand communication; brand experience; employee brand equity;All these keywords.
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