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Guidelines for the advertising of services

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  • George, William R.
  • Berry, Leonard L.

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  • George, William R. & Berry, Leonard L., 1981. "Guidelines for the advertising of services," Business Horizons, Elsevier, vol. 24(4), pages 52-56.
    • Handle: RePEc:eee:bushor:v:24:y:1981:i:4:p:52-56
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    Cited by:

    1. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    2. Jae-Geum Jeong & Seung-Wan Kang & Suk Bong Choi, 2022. "A Multilevel Study of the Relationship between CSR Promotion Climate and Happiness at Work via Organizational Identification: Moderation Effect of Leader–Followers Value Congruence," IJERPH, MDPI, vol. 19(11), pages 1-19, May.
    3. Duygu Seckin Halac & Roberto Biloslavo & Cagri Bulut, 2013. "Marketing Culture and Perceived Customer Satisfaction in Non-Profit Service Organizations," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 27(2), pages 89-107.
    4. Rico Piehler, 2018. "Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 217-234, May.
    5. Jae-Geum Jeong & Suk Bong Choi & Seung-Wan Kang, 2022. "Leader’s Perception of Corporate Social Responsibility and Team Members’ Psychological Well-Being: Mediating Effects of Value Congruence Climate and Pro-Social Behavior," IJERPH, MDPI, vol. 19(6), pages 1-16, March.
    6. de Chernatony, Leslie & Dall'Olmo Riley, Francesca, 1999. "Experts' Views About Defining Services Brands and the Principles of Services Branding," Journal of Business Research, Elsevier, vol. 46(2), pages 181-192, October.
    7. María Rojas & María Camarero, 2006. "Experience and satisfaction of visitors to museums and cultural exhibitions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 3(1), pages 49-65, June.
    8. David D. C. Tarn, 2005. "Marketing-based tangibilisation for services," The Service Industries Journal, Taylor & Francis Journals, vol. 25(6), pages 747-772, September.
    9. Maxham, James III, 2001. "Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions," Journal of Business Research, Elsevier, vol. 54(1), pages 11-24, October.
    10. Sundar, Aparna & Dinsmore, John B. & Paik, Sung-Hee Wendy & Kardes, Frank R., 2017. "Metaphorical communication, self-presentation, and consumer inference in service encounters," Journal of Business Research, Elsevier, vol. 72(C), pages 136-146.
    11. Ezgi Erkmen, 2018. "Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, September.
    12. René Lindstädt & Jeffrey K Staton, 2012. "Managing expectations," Journal of Theoretical Politics, , vol. 24(2), pages 274-302, April.
    13. Rico Piehler & Michael Schade & Christoph Burmann, 2019. "Employees as a second audience: the effect of external communication on internal brand management outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 445-460, July.

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