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The employee brand: Is yours an all-star?

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  • Mangold, W. Glynn
  • Miles, Sandra Jeanquart

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  • Mangold, W. Glynn & Miles, Sandra Jeanquart, 2007. "The employee brand: Is yours an all-star?," Business Horizons, Elsevier, vol. 50(5), pages 423-433.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:5:p:423-433
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    Cited by:

    1. Mohammad Mahmoudi Maymand & Rasoul Sanavi Fard, 2015. "Effect of Employee Branding on Market Share in Iranian Banking Industry (Case Study: Mellat Bank)," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 5(2), pages 73-91, February.
    2. Glory S. Etim & Imoh C. Uford, 2019. "Measuring the Contributions of Sources of Employee-Based Brand Equity to the Market Performance of Deposit Money Banks in Nigeria," Business and Management Studies, Redfame publishing, vol. 5(2), pages 21-33, June.
    3. Deszczyński, Bartosz & Beręsewicz, Maciej, 2021. "The maturity of relationship management and firm performance – A step toward relationship management middle-range theory," Journal of Business Research, Elsevier, vol. 135(C), pages 358-372.
    4. Thamaraiselvan Natarajan & Senthil Arasu Balasubramaniam & Thushara Srinivasan, 2016. "Relationship between Internal Branding, Employee Brand and Brand Endorsement," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(1), pages 1-95, December.
    5. Boukis, Achilleas & Punjaisri, Khanyapuss & Balmer, John M.T. & Kaminakis, Kostas & Papastathopoulos, Avraam, 2021. "Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 673-685.
    6. Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016. "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences 3406030, International Institute of Social and Economic Sciences.
    7. Faulds, David J. & Mangold, W. Glynn & Raju, P.S. & Valsalan, Sarath, 2018. "The mobile shopping revolution: Redefining the consumer decision process," Business Horizons, Elsevier, vol. 61(2), pages 323-338.
    8. Lalit Kumar Yadav & Ashish Kumar & Shubhra Mishra, 2020. "Can Organizations Leverage Employer Branding to Gain Employee Engagement and Reduce Turnover Intention? An Empirical Study with Organizational Trust as a Mediator," Vision, , vol. 24(4), pages 496-505, December.
    9. Kojo Kakra Twum & Andrews Agya Yalley & Gloria Kakrabah-Quarshie Agyapong & Daniel Ofori, 2021. "The influence of Public University library service quality and library Brand image on user loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 207-227, June.
    10. Jung, Jin Ho & Yoo, Jay Jaewon & Arnold, Todd J., 2021. "The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty," Journal of Business Research, Elsevier, vol. 122(C), pages 362-372.
    11. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
    12. Ezgi Erkmen, 2018. "Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, September.
    13. Abdallah Q. Bataineh & Tasneem F. Alfalah & Jannat F. Falah & Mohammed I. Idris, 2017. "The Effect of Employee-Based Brand Equity on Organizational Citizenship Behavior: The Mediating Role of Job Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(2), pages 423-436, February.
    14. Behrouz Lari Semnani & Mohammad Mahmoudi Meymand & Lotfollah Frozandeh Dehkordi & Rasoul Sanavi Fard, 2015. "Effect of Employee Branding on Customer Satisfaction, Favorable Reputation and Employee Satisfaction," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(3), pages 140-155, March.
    15. Miles, Sandra Jeanquart & Van Clieaf, Mark, 2017. "Strategic fit: Key to growing enterprise value through organizational capital," Business Horizons, Elsevier, vol. 60(1), pages 55-65.

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