IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v4y2014i2p105-119d35242.html
   My bibliography  Save this article

Have You Switched to a Low-Carbon Diet? The Ultimate Value of Low-Carbon Consumerism

Author

Listed:
  • Yu-Ling Lin

    (Department of Business Administration, National Chin-Yi University of Technology, Taichung 41170, Taiwan)

  • Hong-Wen Lin

    (Department of Business Administration, National Taiwan University of Science and Technology, Taipei 10607, Taiwan)

Abstract

Since the 1990s many governments around the world have been encouraging their people to participate in green or low carbon living. With the background of rising consumer awareness in environmental protection, green consumption, and green marketing are receiving growing attention from consumers and enterprises. Therefore, the purpose of this paper is to identify the goals and values of 60 Taiwanese consumers in a low-carbon diet. This study uses the theory of Mean-end chain as basis, applying the “Soft-laddering” of “Laddering” to understand the perceived value of low carbon food in depth interviews. The results revealed that the attributes of users care for green living in the, order of, Less meat more vegetables, Seasonal food, Local food, Food with minimal artificial processing, Energy-saving preparation and Carbon footprint. After classifying by content analysis, we draw the Hierarchical value map (HVM) to explore that consumer’s pursuit of the final value and benefits by adopting a low-carbon diet relate to healthy living.

Suggested Citation

  • Yu-Ling Lin & Hong-Wen Lin, 2014. "Have You Switched to a Low-Carbon Diet? The Ultimate Value of Low-Carbon Consumerism," Administrative Sciences, MDPI, vol. 4(2), pages 1-15, April.
    • Handle: RePEc:gam:jadmsc:v:4:y:2014:i:2:p:105-119:d:35242
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/4/2/105/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/4/2/105/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-20.
    2. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    3. Kim, Brent & Neff, Roni, 2009. "Measurement and communication of greenhouse gas emissions from U.S. food consumption via carbon calculators," Ecological Economics, Elsevier, vol. 69(1), pages 186-196, November.
    4. Walker, Beth A. & Olson, Jerry C., 1991. "Means-end chains: Connecting products with self," Journal of Business Research, Elsevier, vol. 22(2), pages 111-118, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tamíris Pacheco da Costa & James Gillespie & Katarzyna Pelc & Abi Adefisan & Michael Adefisan & Ramakrishnan Ramanathan & Fionnuala Murphy, 2022. "Life Cycle Assessment Tool for Food Supply Chain Environmental Evaluation," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
    2. Katundu Imasiku & Valerie Thomas & Etienne Ntagwirumugara, 2019. "Unraveling Green Information Technology Systems as a Global Greenhouse Gas Emission Game-Changer," Administrative Sciences, MDPI, vol. 9(2), pages 1-29, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yu-Ling Lin & Hong-Wen Lin & Ya-Cing Jhan, 2015. "Are We After the Same Thing? Differences among Different MMORPGs Players," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 21-35, February.
    2. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    3. Großmann, Christopher & Merfeld, Katrin & Klein, Jan F. & Föller, Franziska & Henkel, Sven, 2024. "Onto the light side of sharing: Using the force of blockchain," Journal of Business Research, Elsevier, vol. 175(C).
    4. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    5. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    6. Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni, 2017. "The employability of marketing graduates in the era of digitalisation and globalisation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 103-124.
    7. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    8. Taran Loper & Victoria L. Crittenden, 2017. "Energy Security: Shaping The Consumer Decision Making Process In Emerging Economies," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 8(1).
    9. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    10. Sebastian Molinillo & Francisco Rejón-Guardia & Rafael Anaya-Sánchez, 2023. "Exploring the antecedents of customers’ willingness to use service robots in restaurants," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 167-193, March.
    11. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    12. Seufert, Verena & Ramankutty, Navin & Mayerhofer, Tabea, 2017. "What is this thing called organic? – How organic farming is codified in regulations," Food Policy, Elsevier, vol. 68(C), pages 10-20.
    13. Ahlam Mohammed Al-Abdullatif & Hibah Khalid Aladsani, 2021. "Understanding Instructors’ Cognitive Structure Toward the Academic Use of Social Network Sites: The Means–End Chain Theory," SAGE Open, , vol. 11(3), pages 21582440211, July.
    14. Aurélie Ringeval-Deluze & Louis César Ndione, 2021. "Meaning of packaging and innovation dynamics in a traditional luxury sector: the example of growers’ champagne [Signification des packagings et dynamiques d’innovation dans un secteur de luxe tradi," Post-Print hal-03266127, HAL.
    15. Kiprop, Jonah Kipsaat, 2015. "An Evaluation Of Farmers Willingness To Pay For Irrigation Water In Kerio Valley Basin Kenya," Research Theses 265580, Collaborative Masters Program in Agricultural and Applied Economics.
    16. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    17. Francesco Marangon & Tiziano Tempesta & Stefania Troiano & Daniel Vecchiato, 2015. "Sustainable Agriculture and No-Food Production: An Empirical Investigation on Organic Cosmetics," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2015(1), pages 63-77.
    18. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    19. Martin Berner & Jino Augustine & Alexander Maedche, 2016. "The Impact of Process Visibility on Process Performance," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(1), pages 31-42, February.
    20. Marcel Fratzscher, 2008. "Oral Interventions Versus Actual Interventions in Fx Markets – An Event‐Study Approach," Economic Journal, Royal Economic Society, vol. 118(530), pages 1079-1106, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:4:y:2014:i:2:p:105-119:d:35242. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.