IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i4p66-d1367412.html
   My bibliography  Save this article

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Author

Listed:
  • Željka Marčinko Trkulja

    (Department of Economy, Libertas International University, 10000 Zagreb, Croatia)

  • Dinko Primorac

    (Department of Economy, University North, 48000 Koprivnica, Croatia)

  • Irena Bilić

    (Department of Economy, Algebra University College, 10000 Zagreb, Croatia)

Abstract

This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility (CSR), showcasing methods of integrating social responsibility into marketing activities. Ethical principles inherent in socially responsible marketing are delineated, along with examples of CSR programs and projects within marketing initiatives. Furthermore, the paper explores the context and nature of diversity management policies and practices in organizations, highlighting the need for aligning marketing efforts with inclusive practices. It delves into the perception of various antecedents and consequences of diversity, equity, and inclusion at individual, group, and organizational levels, emphasizing the role of marketing in shaping perceptions and fostering inclusivity. Additionally, the paper addresses systemic, structural, organizational, institutional, cultural, and societal obstacles related to diversity, equity, and inclusion, underscoring the importance of socially responsible marketing in overcoming these challenges. It provides insights into how marketing initiatives can contribute to dismantling barriers and promoting diversity and inclusion within diverse organizational settings and workplaces. In conclusion, the paper underscores the pivotal role of socially responsible marketing in advancing diversity, equity, and inclusion agendas within organizational settings. It emphasizes the need for ethical and inclusive marketing practices and offers recommendations for incorporating social responsibility into marketing strategies to foster a more inclusive and equitable business environment.

Suggested Citation

  • Željka Marčinko Trkulja & Dinko Primorac & Irena Bilić, 2024. "Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings," Administrative Sciences, MDPI, vol. 14(4), pages 1-12, March.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:66-:d:1367412
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/4/66/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/4/66/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marcello M. Mariani & Khowlah Al-Sultan & Alfredo De Massis, 2023. "Corporate social responsibility in family firms: A systematic literature review," Journal of Small Business Management, Taylor & Francis Journals, vol. 61(3), pages 1192-1246, May.
    2. Woon Kian Chong & Nitin Patwa, 2023. "The Value of Integrity: Empowering SMEs with Ethical Marketing Communication," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
    3. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    2. Dutta, Sujay & Pullig, Chris, 2015. "A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)," Journal of Business Research, Elsevier, vol. 68(5), pages 1082-1085.
    3. Dong, Weiwei & Niu, XiaoQin & Nassani, Abdelmohsen A. & Naseem, Imran & Zaman, Khalid, 2024. "E-commerce mineral resource footprints: Investigating drivers for sustainable mining development," Resources Policy, Elsevier, vol. 89(C).
    4. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    5. Haiying Wei & Yaxuan Ran, 2019. "Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness," Journal of Business Ethics, Springer, vol. 154(2), pages 371-387, January.
    6. Sang‐Joon Kim & Jongwan Bae & SoHyeon Kang, 2024. "The cross‐cutting pursuit of family values: When and how do family firms engage in corporate environmental responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2749-2769, July.
    7. Ali Besharat & Kimberly A. Whitler & Saim Kashmiri, 2024. "When CEO Pay Becomes a Brand Problem," Journal of Business Ethics, Springer, vol. 190(4), pages 941-973, April.
    8. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
    9. Robbins, J.A. & Franks, B. & Weary, D.M. & von Keyserlingk, M.A.G., 2016. "Awareness of ag-gag laws erodes trust in farmers and increases support for animal welfare regulations," Food Policy, Elsevier, vol. 61(C), pages 121-125.
    10. Hyunju Shin & Riza Casidy & Alyssa Yoon & So-Hyang Yoon, 2016. "Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 1-23, September.
    11. Rajat Kumar Behera & Pradip Kumar Bala & Nripendra P. Rana & Hatice Kizgin, 2022. "A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective," Information Systems Frontiers, Springer, vol. 24(6), pages 2027-2051, December.
    12. Valeria L M A Freundt & Luiza Venzke Bortoli Foschiera, 2024. "The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression," Corporate Reputation Review, Palgrave Macmillan, vol. 27(3), pages 172-184, August.
    13. Alshawawreh, Ali Ra’Ed & Liébana-Cabanillas, Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of big data analytics on telecom companies' competitive advantage," Technology in Society, Elsevier, vol. 76(C).
    14. Ganganee C. Samaraweera & Chongguang Li & Ping Qing, 2014. "Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?," Sustainability, MDPI, vol. 6(5), pages 1-16, May.
    15. Yadong Wang & Khaldoon Albitar & Imad Chbib, 2024. "Connecting the dots: A systematic review of corporate social responsibility, information asymmetry, and economic implications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 5012-5031, September.
    16. Kashmiri, Saim & Brower, Jacob, 2016. "Oops! I did it again: Effect of corporate governance and top management team characteristics on the likelihood of product-harm crises," Journal of Business Research, Elsevier, vol. 69(2), pages 621-630.
    17. Paydas Turan, Ceyda, 2022. "Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding," Journal of Business Research, Elsevier, vol. 149(C), pages 615-629.
    18. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
    19. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.
    20. Yang, Zhiyong & Freling, Traci & Sun, Sijie & Richardson-Greenfield, Pam, 2022. "When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses," Journal of Business Research, Elsevier, vol. 150(C), pages 102-120.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:66-:d:1367412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.