IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i4p66-d1367412.html
   My bibliography  Save this article

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Author

Listed:
  • Željka Marčinko Trkulja

    (Department of Economy, Libertas International University, 10000 Zagreb, Croatia)

  • Dinko Primorac

    (Department of Economy, University North, 48000 Koprivnica, Croatia)

  • Irena Bilić

    (Department of Economy, Algebra University College, 10000 Zagreb, Croatia)

Abstract

This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility (CSR), showcasing methods of integrating social responsibility into marketing activities. Ethical principles inherent in socially responsible marketing are delineated, along with examples of CSR programs and projects within marketing initiatives. Furthermore, the paper explores the context and nature of diversity management policies and practices in organizations, highlighting the need for aligning marketing efforts with inclusive practices. It delves into the perception of various antecedents and consequences of diversity, equity, and inclusion at individual, group, and organizational levels, emphasizing the role of marketing in shaping perceptions and fostering inclusivity. Additionally, the paper addresses systemic, structural, organizational, institutional, cultural, and societal obstacles related to diversity, equity, and inclusion, underscoring the importance of socially responsible marketing in overcoming these challenges. It provides insights into how marketing initiatives can contribute to dismantling barriers and promoting diversity and inclusion within diverse organizational settings and workplaces. In conclusion, the paper underscores the pivotal role of socially responsible marketing in advancing diversity, equity, and inclusion agendas within organizational settings. It emphasizes the need for ethical and inclusive marketing practices and offers recommendations for incorporating social responsibility into marketing strategies to foster a more inclusive and equitable business environment.

Suggested Citation

  • Željka Marčinko Trkulja & Dinko Primorac & Irena Bilić, 2024. "Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings," Administrative Sciences, MDPI, vol. 14(4), pages 1-12, March.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:66-:d:1367412
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/4/66/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/4/66/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    2. Marcello M. Mariani & Khowlah Al-Sultan & Alfredo De Massis, 2023. "Corporate social responsibility in family firms: A systematic literature review," Journal of Small Business Management, Taylor & Francis Journals, vol. 61(3), pages 1192-1246, May.
    3. Woon Kian Chong & Nitin Patwa, 2023. "The Value of Integrity: Empowering SMEs with Ethical Marketing Communication," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Jaywant & Crisafulli, Benedetta & Quamina, La Toya & Xue, Melanie Tao, 2020. "‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis," Journal of Business Research, Elsevier, vol. 119(C), pages 464-480.
    2. Yang Gao & Wenjing Duan & Huaxia Rui, 2022. "Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry," Information Systems Research, INFORMS, vol. 33(3), pages 954-977, September.
    3. Imen Latrous & Jihene Kchaou & Myriam Ertz & Yosra Mnif, 2024. "Corporate Social Responsibility in Canadian Family Businesses: A Socioemotional Wealth Perspective," IJFS, MDPI, vol. 12(3), pages 1-45, July.
    4. Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
    5. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    6. Amélie Guèvremont & Bianca Grohmann, 2018. "Does brand authenticity alleviate the effect of brand scandals?," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 322-336, July.
    7. Hsiu-Ying Kao, Grace & Wang, Stephen W. & Farquhar, Jillian Dawes, 2020. "Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention," Journal of Air Transport Management, Elsevier, vol. 89(C).
    8. Breitsohl, Jan & Garrod, Brian, 2016. "Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident," Tourism Management, Elsevier, vol. 54(C), pages 209-220.
    9. Dutta, Sujay & Pullig, Chris, 2015. "A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)," Journal of Business Research, Elsevier, vol. 68(5), pages 1082-1085.
    10. Hsu, Liwu & Lawrence, Benjamin, 2016. "The role of social media and brand equity during a product recall crisis: A shareholder value perspective," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 59-77.
    11. Dong, Weiwei & Niu, XiaoQin & Nassani, Abdelmohsen A. & Naseem, Imran & Zaman, Khalid, 2024. "E-commerce mineral resource footprints: Investigating drivers for sustainable mining development," Resources Policy, Elsevier, vol. 89(C).
    12. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    13. Kimberly A. Whitler & Ali Besharat & Saim Kashmiri, 2021. "Exogenous brand crises: brand infection and contamination," Marketing Letters, Springer, vol. 32(1), pages 129-133, March.
    14. Haiying Wei & Yaxuan Ran, 2019. "Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness," Journal of Business Ethics, Springer, vol. 154(2), pages 371-387, January.
    15. Sang‐Joon Kim & Jongwan Bae & SoHyeon Kang, 2024. "The cross‐cutting pursuit of family values: When and how do family firms engage in corporate environmental responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2749-2769, July.
    16. Ali Besharat & Kimberly A. Whitler & Saim Kashmiri, 2024. "When CEO Pay Becomes a Brand Problem," Journal of Business Ethics, Springer, vol. 190(4), pages 941-973, April.
    17. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
    18. Dong Lu & Yide Liu & Hongfeng Zhang & Ivan K. W. Lai, 2016. "The Ethical Judgment and Moral Reaction to the Product-Harm Crisis: Theoretical Model and Empirical Research," Sustainability, MDPI, vol. 8(7), pages 1-17, July.
    19. Kenichi Jogel Pacis & Maria Angela Almendrala & Rica Jade Paitone & Antonio Etrata Jr., 2022. "The relevance of the notion for all publicity is good publicity: The influencing factors in the 21st century," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 42-56, March.
    20. Robbins, J.A. & Franks, B. & Weary, D.M. & von Keyserlingk, M.A.G., 2016. "Awareness of ag-gag laws erodes trust in farmers and increases support for animal welfare regulations," Food Policy, Elsevier, vol. 61(C), pages 121-125.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:66-:d:1367412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.