IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v13y2023i1p17-d1027573.html
   My bibliography  Save this article

Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain

Author

Listed:
  • Charbel M. El Khoury

    (College of Business and Financial Sciences, Royal University for Women, Riffa 37400, Bahrain)

  • Mrinalini Choudhary

    (College of Business and Financial Sciences, Royal University for Women, Riffa 37400, Bahrain)

  • Adel F. Al Alam

    (USEK Business School, Holy Spirit University of Kaslik, Jounieh P.O. Box 446, Lebanon)

Abstract

The future of consumers’ online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the technology acceptance model that has exhibited prominent results when it comes of online purchasing. An online survey was addressed to consumers in Lebanon and the Kingdom of Bahrain to collect the data. More precisely, a total of 778 responses equally divided between the two countries was collected. Following the analysis of the data, it was found that both Lebanese and Bahraini shoppers demonstrate variations in the positive evidence associated with the elements of the technology acceptance model, except the perceived usefulness positive impact on consumers’ intention toward online shopping where no significant impact was shown in both countries. Contactless payment modes have no significant impact on attitudes in both countries contrary to their positive impacts on the intention toward online shopping in both countries. The use of social media and price consciousness also have variations in the positive evidence linked to consumers attitudes in both countries. Finally, both the use of social media and price consciousness reveal differences in the level of negative association with consumers’ intention toward online shopping in Lebanon and the Kingdom of Bahrain.

Suggested Citation

  • Charbel M. El Khoury & Mrinalini Choudhary & Adel F. Al Alam, 2023. "Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain," Administrative Sciences, MDPI, vol. 13(1), pages 1-19, January.
  • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:1:p:17-:d:1027573
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/13/1/17/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2076-3387/13/1/17/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel Ofori & Christina Appiah-Nimo, 2019. "Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1644715-164, January.
    2. Nasser Fathi Easa & Soumaya Mounir Kaakour, 2021. "A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context," International Journal of Online Marketing (IJOM), IGI Global, vol. 11(3), pages 15-33, July.
    3. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    4. Said S. Al-Gahtani, 2008. "Testing for the Applicability of the TAM Model in the Arabic Context: Exploring an Extended TAM with Three Moderating Factors," Information Resources Management Journal (IRMJ), IGI Global, vol. 21(4), pages 1-26, October.
    5. Nada Mallah Boustani & May Merhej Sayegh & Zaher Boustany, 2022. "Attitude towards Online Shopping during Pandemics: Do Gender, Social Factors and Platform Quality Matter?," JRFM, MDPI, vol. 15(10), pages 1-18, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mustofa, Rochman Hadi & Pramudita, Dias Aziz & Atmono, Dwi & Priyankara, Rasika & Asmawan, Mochammad Chairil & Rahmattullah, Muhammad & Mudrikah, Saringatun & Pamungkas, Leonny Noviyana Sakti, 2022. "Exploring educational students acceptance of using movies as economics learning media: PLS-SEM analysis," International Review of Economics Education, Elsevier, vol. 39(C).
    2. Aqeela Saleem & Javed Aslam & Yun Bae Kim & Shazia Nauman & Nokhaiz Tariq Khan, 2022. "Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    3. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    4. Chuhan Chen & Syarmila Hany Haron, 2023. "The Influence of Multistakeholder Value Cognition and Risk Attitudes on Sustainable Interior Landscape Design Decisions," Sustainability, MDPI, vol. 15(3), pages 1-22, February.
    5. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    6. Pakvalit Kurkoon & Daranee Pimchangthong & Veera Boonjing, 2015. "A Conceptual Framework for Individual Green Information Technology Consumption and its Impact," Journal of Business & Management (COES&RJ-JBM), , vol. 3(3), pages 388-396, July.
    7. Nistor, Cristian, 2013. "A conceptual model for the use of social media in companies," MPRA Paper 44224, University Library of Munich, Germany.
    8. Alfiero, Simona & Battisti, Enrico & Ηadjielias, Elias, 2022. "Black box technology, usage-based insurance, and prediction of purchase behavior: Evidence from the auto insurance sector," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    9. Cowan, Kelly R. & Daim, Tugrul U., 2011. "Review of technology acquisition and adoption research in the energy sector," Technology in Society, Elsevier, vol. 33(3), pages 183-199.
    10. Chia-Chien Hsu & Brian Sandford & Chia-Ju Ling & Ching-Torng Lin, 2021. "Can the Unified Theory of Acceptance and Use of Technology (UTAUT) Help Explain Subjective Well-Being in Senior Citizens due to Gateball Participation?," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    11. Arghya Ray & Muskan Jain & Lan Ma & Khalid Hussain Alhamzi & Ananya Ray & Long She, 2024. "The impact of personality traits, barriers and gamification on Gen X continuance intention for mobile credit bill payment apps," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1154-1174, September.
    12. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    13. Kwon, Ohbyung & Lee, Namyeon & Shin, Bongsik, 2014. "Data quality management, data usage experience and acquisition intention of big data analytics," International Journal of Information Management, Elsevier, vol. 34(3), pages 387-394.
    14. Mei-Fang Chen & Ching-Ti Pan & Ming-Chuan Pan, 2009. "The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Use Intention of Pirated Software," Journal of Business Ethics, Springer, vol. 90(3), pages 361-373, December.
    15. Sanjeev Verma, 2015. "Harnessing the Benefit of Social Networking Sites for Intentional Social Action: Determinants and Challenges," Vision, , vol. 19(2), pages 104-111, June.
    16. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Mohd Zaini Abd Karim, 2017. "Islamic home financing in Pakistan: a SEM-based approach using modified TPB model," Housing Studies, Taylor & Francis Journals, vol. 32(8), pages 1156-1177, November.
    17. Ángel Valarezo & Rafael López & Teodosio Pérez-Amaral, 2019. "Adoption of e-commerce by individuals and digital divide: Evidence from Spain," Documentos de Trabajo del ICAE 2019-19, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
    18. Chua Chang Jin & Lim Chee Seong & Aye Aye Khin, 2019. "Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 9(1), pages 59-65, January.
    19. Haiyan Kong & Huifang Liu, 2023. "The Relationship between ICT Use and Perceived Life Satisfaction among Older People in Korea: The Mediating Effect of Social Capital," Sustainability, MDPI, vol. 15(12), pages 1-18, June.
    20. Yoo, Chul Woo & Goo, Jahyun & Huang, C. Derrick & Nam, Kichan & Woo, Mina, 2017. "Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 330-341.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:13:y:2023:i:1:p:17-:d:1027573. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.