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Attitude towards Online Shopping during Pandemics: Do Gender, Social Factors and Platform Quality Matter?

Author

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  • Nada Mallah Boustani

    (Faculty of Business & Management, Saint Joseph University, Social Science Campus, Beirut 1104-2020, Lebanon)

  • May Merhej Sayegh

    (Faculty of Business & Management, Saint Joseph University, Social Science Campus, Beirut 1104-2020, Lebanon)

  • Zaher Boustany

    (Faculty of Letters and Humanities, Saint Joseph University, Human Science Campus, Beirut 1104-2020, Lebanon)

Abstract

Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this study proposes a set of characteristics connected to the social side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that are being used (service quality, system quality and information quality). For this matter, a survey of 289 Lebanese people was circulated in 2021 and a quantitative method was used to answer three research questions. Types of goods purchased and frequency of buying on-line were tested to check the presence of any gender differences, in addition to the relationship between the variables studied in the model. According to the research, social presence, social value, and tendency to compare products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where the system quality was the least significant. When it comes to purchasing frequency and product types, the data gathered imply that gender disparities are considerable. This study does not consider the consumer’s living environment or whether there are any age differences between the generations shopping online.

Suggested Citation

  • Nada Mallah Boustani & May Merhej Sayegh & Zaher Boustany, 2022. "Attitude towards Online Shopping during Pandemics: Do Gender, Social Factors and Platform Quality Matter?," JRFM, MDPI, vol. 15(10), pages 1-18, October.
    • Handle: RePEc:gam:jjrfmx:v:15:y:2022:i:10:p:474-:d:945870
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    References listed on IDEAS

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    1. William H. DeLone & Ephraim R. McLean, 1992. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, INFORMS, vol. 3(1), pages 60-95, March.
    2. Ali Abou Ali & Alaa Abbass & Nihal Farid, 2020. "Factors Influencing Customers’ Purchase Intention in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 63-73.
    3. Ogonowski, Andrzej & Montandon, Andrew & Botha, Elsamari & Reyneke, Mignon, 2014. "Should new online stores invest in social presence elements? The effect of social presence on initial trust formation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 482-491.
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    Cited by:

    1. Charbel M. El Khoury & Mrinalini Choudhary & Adel F. Al Alam, 2023. "Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain," Administrative Sciences, MDPI, vol. 13(1), pages 1-19, January.
    2. Nada Mallah Boustani, 2023. "The Impact of COVID-19 on Curriculum and Employability in Lebanon," Administrative Sciences, MDPI, vol. 13(5), pages 1-16, May.

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