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Insects as food: Knowledge, desire and media credibility. Ideas for a communication

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Listed:
  • Laura Emma Milani Marin
  • Jeremy Oscar Smith Pezua Sanjinez
  • Alessandra Cecilia Jacomuzzi

Abstract

Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study is to understand those elements, which can most contribute to explaining the desire to eat insects as food. There-fore, we evaluated people?s knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the health of man and the plan-et. Furthermore, we investigated people?s perceived credibility towards the main sources of communication that can convey information on insects as food. Final-ly, some suggestions for possible future communication campaigns are presented.

Suggested Citation

  • Laura Emma Milani Marin & Jeremy Oscar Smith Pezua Sanjinez & Alessandra Cecilia Jacomuzzi, 2021. "Insects as food: Knowledge, desire and media credibility. Ideas for a communication," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(2), pages 385-396.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2021-002025
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    References listed on IDEAS

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    1. Joshua J. Clarkson & Chris Janiszewski & Melissa D. Cinelli, 2013. "The Desire for Consumption Knowledge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1313-1329.
    2. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
    3. Laura Emma Milani Marin & Alessandra Cecilia Jacomuzzi, 2020. "Insects at the table: What consumers know," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 195-208.
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