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Il "museo diffuso" e le risorse immateriali quali determinanti della competitivit? di una destinazione turistica culturale

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  • Nicolaia Iaffaldano

Abstract

L?obiettivo della ricerca consiste nell?analizzare il "museo diffuso" della citt? di Taranto, l?insieme sistemico dei beni culturali diffuso nella citt? e nel territorio circostante, e nel considerarlo nell?ottica di una destinazione turistica culturale. La ricerca si propone di verificare se e in che modo il "museo diffuso" possa consentire di realizzare esternalit? sociali ed economiche positive, dunque cospicui benefici per gli stakeholders operanti nel territorio locale, come la comunit? residente, dovuti alla cultura, relazioni sociali, capacit? cognitive stratificate e sedimentate in un territorio culturale. Si ? cercato di definire il ruolo delle risorse immateriali nello sviluppo della destinazione turistica culturale, cos? come viene percepito dai residenti mediante questionario.

Suggested Citation

  • Nicolaia Iaffaldano, 2013. "Il "museo diffuso" e le risorse immateriali quali determinanti della competitivit? di una destinazione turistica culturale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2013(2), pages 43-67.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2013-002003
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    References listed on IDEAS

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    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    2. Pierpaolo Testa & Luigi Cantone & Marcello Risitano, 2007. "Strategie di sviluppo delle destinazioni turistiche e ruolo della marca territoriale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2007(1), pages 21-47.
    3. Emanulea Conti & Simone Moriconi, 2012. "Le "esperienze turistico-culturali": creare valore per i turisti culturali e gli stakeholders e valorizzare il patrimonio culturale della destinazione turistica. Il caso "Marcheholiday&," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(4), pages 73-98.
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