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The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Author

Listed:
  • Belinda L?pez-Gal?n
  • Tiziana de-Magistris
  • Vincenzina Caputo

Abstract

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.

Suggested Citation

  • Belinda L?pez-Gal?n & Tiziana de-Magistris & Vincenzina Caputo, 2017. "The impact of emotional intelligence of consumers when purchasing products with nutritional claims," Economia agro-alimentare, FrancoAngeli Editore, vol. 19(2), pages 275-288.
    • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2017-002006
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    References listed on IDEAS

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    1. Blair Kidwell & David M. Hardesty & Terry L. Childers, 2008. "Emotional Calibration Effects on Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 611-621, August.
    2. Leehu Zysberg & Einav Tell, 2013. "Emotional Intelligence, Perceived Control, and Eating Disorders," SAGE Open, , vol. 3(3), pages 21582440135, August.
    3. Blair Kidwell & David M. Hardesty & Terry L. Childers, 2008. "Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 154-166, November.
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    More about this item

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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