IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i2p99-110.html
   My bibliography  Save this article

Analyzing Consumers Online Shopping Behavior Using Different Online Shopping Platforms: A Case Study in Malaysia

Author

Listed:
  • Siti Hasma Hajar Mat Zin
  • Siti Haslini Zakaria
  • Rumaizah Che Md Nor
  • Nor Hidayah Hassim
  • CT Munirah Niesha Mohd Shafee
  • Suhanah Rosnan
  • Nur Syafizan Mohd Sufter

Abstract

Nowadays, online shopping is gaining increasing popularity in Malaysia. The development of online shopping has led some to argue that there are additional elements influencing consumer behavior. As a result, a growing number of researchers are currently studying online consumer behavior to better understand the specific characteristics of online shopping. Therefore, this study is conducted to determine the factors that influence online shopping behavior between different online shopping platforms among Malaysian consumers. This is a quantitative study, and 371 students and staff from Universiti Teknologi MARA (UiTM) were randomly picked to participate. The data was gathered via an online questionnaire using Google Forms. The findings show a positive relationship between the variables, namely web characteristics, external stimulus, affection, and cognition. It indicates that all variables influence online shopping behavior among Malaysian consumers. Furthermore, the findings reveal that consumer behavior patterns for online shopping are not different even when using different online shopping platforms. Therefore, it is very critical to understand consumer online purchasing behavior and its influencing factors to improve online shopping in Malaysia. Malaysian businesses must have an in-depth knowledge of the market for their goods and the demographics of the customers they are targeting before engaging in online commerce.

Suggested Citation

  • Siti Hasma Hajar Mat Zin & Siti Haslini Zakaria & Rumaizah Che Md Nor & Nor Hidayah Hassim & CT Munirah Niesha Mohd Shafee & Suhanah Rosnan & Nur Syafizan Mohd Sufter, 2024. "Analyzing Consumers Online Shopping Behavior Using Different Online Shopping Platforms: A Case Study in Malaysia," Information Management and Business Review, AMH International, vol. 16(2), pages 99-110.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:2:p:99-110
    DOI: 10.22610/imbr.v16i2(I).3758
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3758/2511
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3758
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i2(I).3758?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
    2. Hu, Xi & Huang, Qian & Zhong, Xuepan & Davison, Robert M. & Zhao, Dingtao, 2016. "The influence of peer characteristics and technical features of a social shopping website on a consumer’s purchase intention," International Journal of Information Management, Elsevier, vol. 36(6), pages 1218-1230.
    3. Mohammad Anisur Rahman & Md. Aminul Islam & Bushra Humyra Esha & Nahida Sultana & Sujan Chakravorty, 2018. "Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1514940-151, January.
    4. Michal Pilik & Petr Klimek & Eva Jurickova & Premysl Palka, 2016. "Comparison shopping agents and Czech online customers’ shopping behaviour," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 4(2), pages 62-69, December.
    5. Shwu-Ing Wu & Hsin-Ti Tsai, 2017. "A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(3), pages 24-38, April.
    6. Blair Kidwell & David M. Hardesty & Terry L. Childers, 2008. "Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 154-166, November.
    7. Vicki McKinney & Kanghyun Yoon & Fatemeh “Mariam” Zahedi, 2002. "The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach," Information Systems Research, INFORMS, vol. 13(3), pages 296-315, September.
    8. Martin, Jillian & Mortimer, Gary & Andrews, Lynda, 2015. "Re-examining online customer experience to include purchase frequency and perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 81-95.
    9. Ganesh, Jaishankar & Reynolds, Kristy E. & Luckett, Michael & Pomirleanu, Nadia, 2010. "Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies," Journal of Retailing, Elsevier, vol. 86(1), pages 106-115.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Waleed Ayub Ghouri & Linchen Tong & Muhammad Ali Hussain, 2021. "Does Online Ratings Matter? An Integrated Framework to Explain Gratifications Needed for Continuance Shopping Intention in Pakistan," Sustainability, MDPI, vol. 13(17), pages 1-24, August.
    2. Mondal, Jalaluddin & Chakrabarti, Somnath, 2021. "Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    3. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    4. Gulfraz, Muhammad Bilal & Sufyan, Muhammad & Mustak, Mekhail & Salminen, Joni & Srivastava, Deepak Kumar, 2022. "Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Nina Angelovska & Julijana Angelovska, 2024. "Predictors of the Likelihood of Continuous Usage of Online Shopping Post-COVID-19," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 846-876, December.
    6. Dekimpe, Marnik & Gijsbrechts, Els & Gielens, K.J.P., 2023. "Proximity-store introductions: A new route to big-box retailer success?," Other publications TiSEM 14dc6958-ab6b-4d70-995d-f, Tilburg University, School of Economics and Management.
    7. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    8. Vaida Kaduskeviciute & Sigitas Urbonavicius, 2019. "Webrooming: A Way of Dealing with Uncertainties in Purchasing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 139-152.
    9. Cheng, Haotian & Zhang, Tong & Lambert, Dayton M. & Feuz, Ryan, 2023. "An empirical comparison of conjoint and best-worst scaling case III methods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    10. Halkin Andrii, 2020. "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, vol. 12(1), pages 31-42, January.
    11. Calderwood, Eric & Freathy, Paul, 2014. "Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 192-203.
    12. Zhiyi Zhuo, 2019. "Research on using Six Sigma management to improve bank customer satisfaction," International Journal of Quality Innovation, Springer, vol. 5(1), pages 1-14, December.
    13. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    14. Pradeep Kumar Ponnamma Divakaran & Jie Xiong, 2022. "Eliciting brand association networks: A new method using online community data," Post-Print hal-03700393, HAL.
    15. Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 2017. "How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience," Information Systems and e-Business Management, Springer, vol. 15(3), pages 689-715, August.
    16. Sunita Guru & Jitendra Nenavani & Vipul Patel & Nityesh Bhatt, 2020. "Ranking of perceived risks in online shopping," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(2), pages 137-152, June.
    17. Zhang, Yufei & Voorhees, Clay M. & Lin, Chen & Chiang, Jeongwen & Hult, G.Tomas M. & Calantone, Roger J., 2022. "Information Search and Product Returns Across Mobile and Traditional Online Channels," Journal of Retailing, Elsevier, vol. 98(2), pages 260-276.
    18. Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
    19. Carmen Berne-Manero & Maria Gómez-Campillo & Mercedes Marzo-Navarro & Marta Pedraja-Iglesias, 2018. "Reviewing the Online Tourism Value Chain," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, August.
    20. Amaral, Christopher & Kolsarici, Ceren, 2020. "The financial advice puzzle: The role of consumer heterogeneity in the advisor choice," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:2:p:99-110. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.