Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication
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- Thanuset Chokpiriyawat & Kampanat Siriyota, 2024. "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 107-112, September.
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Keywords
emotional intelligence; regulatory focus; persuasive communication; advertising;All these keywords.
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