IDEAS home Printed from https://ideas.repec.org/a/fan/ecaqec/vhtml10.3280-ecag2-2021oa12283.html
   My bibliography  Save this article

Consumer demand information as a re-balancing tool for power asymmetry between food retailers and suppliers

Author

Listed:
  • Sheraz Alam Malik
  • Martin K. Hingley

Abstract

This conceptual paper presents a model that may be used to redress the power balance between retailers and suppliers in the supply chain through better information symmetry and mutual dependence. It explores power dependence and resource dependence theories to conceptualise the use of demand information, by drawing on the diverse viewpoints within the extant literature on the effect of supply chain power asymmetry on exchange relationships and mutual dependence.Co-optation adds stability and reduces uncertainty through the exchange of resources. The dynamic nature of relationships and power between retailers and suppliers requires a multi-theory approach to identify a robust understanding of the interplay of different influence factors. This study has both operational and strategic implications for the food supply chain, as power asymmetry in relationships affects sustainability, especially in sales promotions periods for both retailers and suppliers.Improving power equilibrium between the buyer and supplier through information symmetry with the integration of power and resource dependence theory is novel.

Suggested Citation

  • Sheraz Alam Malik & Martin K. Hingley, 2021. "Consumer demand information as a re-balancing tool for power asymmetry between food retailers and suppliers," Economia agro-alimentare, FrancoAngeli Editore, vol. 23(2), pages 1-20.
    • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2-2021oa12283
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=69185&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bogomolova, Svetlana & Szabo, Marietta & Kennedy, Rachel, 2017. "Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?," Journal of Business Research, Elsevier, vol. 76(C), pages 189-200.
    2. Regis Terpend & Daniel R. Krause, 2015. "Competition or Cooperation? Promoting Supplier Performance with Incentives Under Varying Conditions of Dependence," Journal of Supply Chain Management, Institute for Supply Management, vol. 51(4), pages 29-53, October.
    3. Bowman, Andrew & Froud, Julie & Johal, Sukhdev & Leaver, Adam & Williams, Karel, 2013. "Opportunist dealing in the UK pig meat supply chain: Trader mentalities and alternatives," Accounting forum, Elsevier, vol. 37(4), pages 300-314.
    4. Marcos, Javier & Prior, Daniel D, 2017. "Buyer-supplier relationship decline: A norms-based perspective," Journal of Business Research, Elsevier, vol. 76(C), pages 14-23.
    5. Cox, Andrew & Chicksand, Dan, 2005. "The Limits of Lean Management Thinking:: Multiple Retailers and Food and Farming Supply Chains," European Management Journal, Elsevier, vol. 23(6), pages 648-662, December.
    6. Felgate, Melanie & Fearne, Andrew, 2012. "Using Supermarket Loyalty Card Data to Inform Better Promotional Strategies," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144966, International European Forum on System Dynamics and Innovation in Food Networks.
    7. Wang, Yonggui & Wang, Na & Jiang, Ling & Yang, Zhilin & Cui, Victor, 2016. "Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations," Journal of Business Research, Elsevier, vol. 69(12), pages 5587-5596.
    8. Tsang, Eric W. K., 1999. "A preliminary typology of learning in international strategic alliances," Journal of World Business, Elsevier, vol. 34(3), pages 211-229, October.
    9. Andrew Bowman & Julie Froud & Sukhdev Johal & Adam Leaver & Karel Williams, 2013. "Opportunist dealing in the UK pig meat supply chain: Trader mentalities and alternatives," Accounting Forum, Taylor & Francis Journals, vol. 37(4), pages 300-314, December.
    10. Rachel Croson & Karen Donohue, 2006. "Behavioral Causes of the Bullwhip Effect and the Observed Value of Inventory Information," Management Science, INFORMS, vol. 52(3), pages 323-336, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Malik, Sheraz Alam & Hingley, Martin K., 2021. "Consumer demand information as a re-balancing tool for power asymmetry between food retailers and suppliers," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 23(2), July.
    2. Jack, Lisa & Florez-Lopez, Raquel & Ramon-Jeronimo, Juan Manuel, 2018. "Accounting, performance measurement and fairness in UK fresh produce supply networks," Accounting, Organizations and Society, Elsevier, vol. 64(C), pages 17-30.
    3. Henrik Barth & Per-Ola Ulvenblad & Pia Ulvenblad, 2017. "Towards a Conceptual Framework of Sustainable Business Model Innovation in the Agri-Food Sector: A Systematic Literature Review," Sustainability, MDPI, vol. 9(9), pages 1-15, September.
    4. Jarkko Niemi & Richard Bennett & Beth Clark & Lynn Frewer & Philip Jones & Thomas Rimmler & Richard Tranter, 2020. "A value chain analysis of interventions to control production diseases in the intensive pig production sector," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-25, April.
    5. Molly Scott Cato, 2014. "From resilient regions to bioregions: An exploration of green post-Keynesianism," Working Papers PKWP1407, Post Keynesian Economics Society (PKES).
    6. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
    7. Else, Tim & Choudhary, Sonal & Genovese, Andrea, 2022. "Uncovering sustainability storylines from dairy supply chain discourse," Journal of Business Research, Elsevier, vol. 142(C), pages 858-874.
    8. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    9. Cannavale, Chiara & Esempio, Anna & Ferretti, Marco, 2021. "Up- and down- alliances: A systematic literature review," International Business Review, Elsevier, vol. 30(5).
    10. Ma, Yungao & Wang, Nengmin & He, Zhengwen & Lu, Jizhou & Liang, Huigang, 2015. "Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands," European Journal of Operational Research, Elsevier, vol. 243(3), pages 815-825.
    11. Kroes, James R. & Manikas, Andrew S. & Gattiker, Thomas F., 2018. "Operational leanness and retail firm performance since 1980," International Journal of Production Economics, Elsevier, vol. 197(C), pages 262-274.
    12. Li Chen & Hau L. Lee, 2012. "Bullwhip Effect Measurement and Its Implications," Operations Research, INFORMS, vol. 60(4), pages 771-784, August.
    13. Mohammad Reza Nikbakht & Mehrdad Sadr Ara, 2016. "A new experimental model for profit maximization," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 4(3), pages 45-52, June.
    14. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2020. "Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Arunachalam Narayanan & Brent B. Moritz, 2015. "Decision Making and Cognition in Multi-Echelon Supply Chains: An Experimental Study," Production and Operations Management, Production and Operations Management Society, vol. 24(8), pages 1216-1234, August.
    16. Emilio Bellini & Giuseppe Piroli & Luca Pennacchio, 2019. "Collaborative know-how and trust in university–industry collaborations: empirical evidence from ICT firms," The Journal of Technology Transfer, Springer, vol. 44(6), pages 1939-1963, December.
    17. Tong, Xun & Chen, Jianghang & Zhu, Qinghua & Cheng, T.C.E., 2018. "Technical assistance, inspection regime, and corporate social responsibility performance: A behavioural perspective," International Journal of Production Economics, Elsevier, vol. 206(C), pages 59-69.
    18. Özalp Özer & Yanchong Zheng & Kay-Yut Chen, 2011. "Trust in Forecast Information Sharing," Management Science, INFORMS, vol. 57(6), pages 1111-1137, June.
    19. Ho, Mia Hsiao-Wen & Wang, Fatima, 2015. "Unpacking knowledge transfer and learning paradoxes in international strategic alliances: Contextual differences matter," International Business Review, Elsevier, vol. 24(2), pages 287-297.
    20. Xuanming Su, 2008. "Bounded Rationality in Newsvendor Models," Manufacturing & Service Operations Management, INFORMS, vol. 10(4), pages 566-589, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2-2021oa12283. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=214 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.