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Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta

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  • Singgih SANTOSO

    (Duta Wacana Christian University, Indonesia)

Abstract

Tourism is currently developing rapidly in Indonesia, especially in the Special Regions of Yogyakarta Province. The objective of this study was to examine the theoretical and empirical evidence of the relationships among destination image, motivation, satisfaction, and visit intention. A research model was achieved using the survey method with a questionnaire, and the proposed model examined three hypotheses. The empirical data was collected from young generations (students). A total of 200 questionnaires were returned and the data were analyzed using Structural Equation Modeling (SEM). The results supported the proposed destination loyalty model: destination image and motivation directly influenced satisfaction; and tourist satisfaction had direct and positive impact on tourist’s visit intention.

Suggested Citation

  • Singgih SANTOSO, 2019. "Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 82-90.
    • Handle: RePEc:exp:bsness:v:7:y:2019:i:1:p:82-90
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    References listed on IDEAS

    as
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    3. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    4. Lee, Sangjae & Jeon, Sungil & Kim, Doyoung, 2011. "The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea," Tourism Management, Elsevier, vol. 32(5), pages 1115-1124.
    5. Ahmad Puad Mat Som & Seyedeh Fatemeh Mostafavi Shirazi & Azizan Marzuki & Jamil Jusoh, 2011. "A Critical Analysis Of Tourist Satisfaction And Destination Loyalty," Journal of Global Management, Global Research Agency, vol. 2(2), pages 178-183, July.
    6. Liu, Chun-Chu & Kao, Jen-Shou, 2018. "A Study of the Impact of Business Strategy on Customers Tourism Behaviors, Motivation, and Satisfaction -A Case Study of Hotels at Kenting, Taiwan," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(8), pages 486-500, August.
    7. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
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    Cited by:

    1. Xiaoshan He & Jian Ming Luo, 2020. "Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort," Administrative Sciences, MDPI, vol. 10(3), pages 1-13, August.

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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