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Prioritizing Target Marketsfor the Export of IranConstruction Services

Author

Listed:
  • Mina Mehrnoosh

    (Department of Management, Farabi Pardis, University of Tehran, Tehran, Iran.)

  • Fatemeh Shamshiri

    (Department of Economics, Islamic Azad University, Tehran, Iran.)

Abstract

Inrecentdecades, the internationalization of trade and companies' engagement in the global market has been found with a double significance. Planning and investment to increase the share of non-oil exports in total exports and reform its combination to export of goods and services with higher technology are of approaches of vision plan that export of Construction Services is of its characteristics. Construction Services which are one of the major fundamentals in economic development of countries encompass a seriesof methods and tools that provide the possibility to supply goods and services within community by optimal use of resources and manufacturing agentsincluding capital, raw materials and manpower. This study has aimed to rank export target market ofConstructionServices. For this, by applying Walvoord's target market selection model, the indicatoraffectingmarket selection using questionnaire have been determined, that 14 indicators have beenselected, and weight of indicators have been calculated by incremental power method, and then thecountries which have imported Construction Services from Iran in recent seven years have beenprioritized byresolving linear assignment problem using software Gomez, of which Lebanon, Iraq, Azerbaijan, Belarus, Tajikistan and Kazakhstan have been recognized as the superior countries.

Suggested Citation

  • Mina Mehrnoosh & Fatemeh Shamshiri, 2017. "Prioritizing Target Marketsfor the Export of IranConstruction Services," Iranian Economic Review (IER), Faculty of Economics,University of Tehran.Tehran,Iran, vol. 21(3), pages 621-637, Summer.
    • Handle: RePEc:eut:journl:v:21:y:2017:i:3:p:621
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    References listed on IDEAS

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    2. Doherty, Anne Marie, 2009. "Market and partner selection processes in international retail franchising," Journal of Business Research, Elsevier, vol. 62(5), pages 528-534, May.
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