Resale pricing as part of franchisor know-how
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DOI: 10.1108/JBIM-05-2018-0145
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References listed on IDEAS
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Cited by:
- Le Bot, Corentin & Perrigot, Rozenn & Déjean, Frédérique & Oxibar, Bruno, 2022. "Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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Keywords
franchising; know-how; resale pricing; knowledge management; capabilities; pricing strategy;All these keywords.
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