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Franchisees' trust in and satisfaction with franchise partnerships

Author

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  • Altinay, Levent
  • Brookes, Maureen
  • Madanoglu, Melih
  • Aktas, Gurhan

Abstract

This paper aims to establish the relationship between the antecedents of trust, trust itself, and franchisee satisfaction. Taking its cue from power-dependence, international business, and social exchange theories, the paper contributes to the franchise literature by offering a more comprehensive theoretical perspective to aid understanding of trust development in and satisfaction with franchise partnerships. Drawing on a multi-sector survey of Turkish franchisees, the study provides empirical evidence of the impact of the franchisors' role performance and cultural sensitivity on franchisees' trust in and satisfaction with franchise partnerships. Furthermore, this research demonstrates the central role of communication in the development of franchisees' trust.

Suggested Citation

  • Altinay, Levent & Brookes, Maureen & Madanoglu, Melih & Aktas, Gurhan, 2014. "Franchisees' trust in and satisfaction with franchise partnerships," Journal of Business Research, Elsevier, vol. 67(5), pages 722-728.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:722-728
    DOI: 10.1016/j.jbusres.2013.11.034
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    References listed on IDEAS

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    Cited by:

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    3. Melih Madanoglu, 2018. "Theories of economic and social exchange in entrepreneurial partnerships: an agenda for future research," International Entrepreneurship and Management Journal, Springer, vol. 14(3), pages 649-656, September.
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    5. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    6. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
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    8. Hwang, Syjung & Lee, Minyoung & Park, Eunil & del Pobil, Angel P., 2021. "Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    9. Fregidou-Malama, Maria & Hyder, Akmal S., 2021. "Multilevel trust in international marketing of healthcare services: A five-country comparative study," International Business Review, Elsevier, vol. 30(6).
    10. Rosado-Serrano, Alexander & Navarro-García, Antonio, 2023. "Alternative modes of entry in franchising," Journal of Business Research, Elsevier, vol. 157(C).
    11. Badrinarayanan, Vishag & Suh, Taewon & Kim, Kyung-Min, 2016. "Brand resonance in franchising relationships: A franchisee-based perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 3943-3950.
    12. Musarra, Giuseppe & Kadile, Vita & Zaefarian, Ghasem & Oghazi, Pejvak & Najafi-Tavani, Zhaleh, 2022. "Emotions, culture intelligence, and mutual trust in technology business relationships," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    13. JinHyo Joseph Yun & Xiaofei Zhao & Jinxi Wu & John C. Yi & KyungBae Park & WooYoung Jung, 2020. "Business Model, Open Innovation, and Sustainability in Car Sharing Industry—Comparing Three Economies," Sustainability, MDPI, vol. 12(5), pages 1-27, March.
    14. Yang, Wei & Zhang, Yu & Zhou, Yin & Zhang, Leinan, 2021. "Performance effects of trust-dependence congruence: The mediating role of relational behaviors," Journal of Business Research, Elsevier, vol. 129(C), pages 341-350.
    15. Nyadzayo, Munyaradzi W. & Matanda, Margaret J. & Ewing, Michael T., 2015. "The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image," Journal of Business Research, Elsevier, vol. 68(9), pages 1886-1894.
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