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Digital Marketing and Digital Logistics in Consumer Communication

Author

Listed:
  • Erokhina T.B.
  • Mitko O.A.
  • Troilin V.V.

Abstract

The article discloses characteristics of consumer value of goods; it highlights the problem of choosing target audiences for particular product groups. According to the authors’ position presented in the paper, there is no market without marketing and logistics, since it is marketing and logistics that make demand management. The article reveals characteristics of the contemporary consumer and presents the analysis of market needs which allow satisfying customer needs.

Suggested Citation

  • Erokhina T.B. & Mitko O.A. & Troilin V.V., 2018. "Digital Marketing and Digital Logistics in Consumer Communication," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 861-867.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:861-867
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    References listed on IDEAS

    as
    1. Victoria Firescu & Jenica Popescu, 2015. "The Costs of Quality: An Important Decision Tool," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 44-52.
    2. V.A. Bondarenko & T.V. Parkhomenko & T.B. Erokhina & N.V. Guzenko, 2017. "Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 105-116.
    3. E.S. Akopova & N.V. Przhedetskaya & P.V. Taranov & L.N. Roshchina, 2017. "Marketing Mechanisms for the Development of Transport Infrastructure of Russia and the EU," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 188-197.
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    Cited by:

    1. Marta Kadlubek, 2020. "Post-transaction Phase of Logistics Customer Service in the Management of Companies Providing Transport Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1035-1046.

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