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Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment: An Empirical Study

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  • Endi Isnarno
  • Harry Soesanto
  • Andriyansah

Abstract

The purpose of this study is to analyse the user‘s perspective associated with the reputation, distribution networks, product image, perception of transaction convenience and trust on e-Toll card purchasing interest.The study population was the highway users in Indonesia. The sample size was 245 respondents. The results showed that purchasing interest on e-Toll card is mostly influenced by the reputation of the distributor network through perceptions of convenience and trust transactions.The study is recommended for operators to improve their services to e-Toll card users and the product image which ultimately can improve the purchasing interest on e-Toll cards.

Suggested Citation

  • Endi Isnarno & Harry Soesanto & Andriyansah, 2018. "Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 133-143.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:133-143
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    References listed on IDEAS

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