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Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience

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  • A.A. Alukhanyan
  • A.V. Andreeva
  • L.Yu. Andreeva

Abstract

Instruments of marketing management and techniques of credit support should be aimed at providing sustainable development of large industrial enterprises as well as at creation of effective systems of corporate governance on the basis of integration of service and knowledge-based technologies. Development of industrial technologies and modernization of financial services assumes formation and improvement of adaptable marketing model of technological development of the industrial policy. It is also considered to be aimed at technological development of large industrial companies which demand of credit and finance and organizational support in current economic, institutional and geopolitical context in Russia.

Suggested Citation

  • A.A. Alukhanyan & A.V. Andreeva & L.Yu. Andreeva, 2017. "Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 294-310.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:1:p:294-310
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    Cited by:

    1. Agus David Ramdansyah & H.E.R. Taufik, 2017. "Adoption Model of E-Commerce from SMEs Perspective in Developing Country Evidence – Case Study for Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 227-243.
    2. Andreeva & L.Yu. & Fedorov & A.V. & Prokopenko & E.S. & Sichev & R.A., 2019. "Financial Engineering of Infrastructure Projects: The Concessional Mechanism," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 61-73.
    3. Sergei Naumovich Bruskin & Aleksandra Nikolaevna Brezhneva & Ludmila Pavlovna Dyakonova & Olga Viktorovna Kitova & Victoria Mikhailovna Savinova & Tamara Petrovna Danko & Vladimir Dmitrievich Sekerin, 2017. "Business Performance Management Models Based on the Digital Corporation’s Paradigm," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 264-274.

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    More about this item

    Keywords

    Finance and credit policy; large industrial companies; financial economy; «new economy»; corporate governance; marketing management;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • G20 - Financial Economics - - Financial Institutions and Services - - - General
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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