IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviiy2019ispecial1p403-410.html
   My bibliography  Save this article

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Author

Listed:
  • V.A. Bespalko
  • A.A. Voronov
  • O.V. Martynenko

Abstract

Purpose: The purpose of the article is to present the development and implementation of effective marketing strategies related to industrial import substitution. Design/Methodology/Approach: The article reveals the features and prospects of marketing and operational strategies that accompany the activities of Russian enterprises in the domestic market. Prospects of mobilization of reserves of industrial import substitution, their marketing and financial value in the context of growth of competitive stability and competitiveness are characterized. Findings: The results consists in the development of tools for strategic marketing management of industrial markets based on the feasibility and necessity of using the indicator of competitive stability among the strategic priorities of the functioning and sustainable development of industrial enterprises. Practical implications: The applied value of the study is expressed in the disclosure of the content, features and effectiveness of marketing and competitive strategies, justified by the possibility of using the authors’ marketing forecast in the long-term business plans, marketing and competitive strategies. Originality/value: The originality of this approach is to acknowledge assumptions about the need to increase the marketing agility of the subjects of industrial marketing due to the substantial reorientation of functional marketing strategies on the achievement and retention of competitive sustainability.

Suggested Citation

  • V.A. Bespalko & A.A. Voronov & O.V. Martynenko, 2019. "Marketing and Operational Aspects of the Strategy of Industrial Import Substitution," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 403-410.
    • Handle: RePEc:ers:ijebaa:v:vii:y:2019:i:special1:p:403-410
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/285/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. V.A. Bondarenko & T.V. Parkhomenko & T.B. Erokhina & N.V. Guzenko, 2017. "Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 105-116.
    2. repec:ers:journl:v:v:y:2017:i:2:p:69-82 is not listed on IDEAS
    3. repec:ers:ijebaa:v:v:y:2017:i:1:p:69-82 is not listed on IDEAS
    4. Taufiq Marwa & Abdul Bashir & Azwardi & Mohamad Adam & K.M.H. Thamrin, 2017. "Market Integration of Agricultural Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 69-82.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Khalyn V.G., 2018. "Logistics Systems of Warehousing and Materials Handling," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 893-902.
    2. Taufiq Marwa & Abdul Bashir & Azwardi & Mohamad Adam & K.M.H. Thamrin, 2017. "Market Integration of Agricultural Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 69-82.
    3. V.Yu. Chernova & Z.G. Golodova & E.A. Degtereva & A.M. Zobov & V.S. Starostin, 2018. "Russian Industry in Global Value-Added Chains," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 165-178.
    4. Erokhina T.B. & Mitko O.A. & Troilin V.V., 2018. "Digital Marketing and Digital Logistics in Consumer Communication," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 861-867.
    5. Tatiana Papiashvili & Svetlana Saksonova & Ramona Rupeika-Apoga, 2017. "FDI Attraction: Comparative Analysis of the Baltic States and Georgia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 81-93.
    6. Nadezhda Vasilievna Sedova & Nikolay Nikolaevich Gagiev & Dariya Mikhailovna Melnikova, 2017. "Role of Agricultural Import Substitution Policy in Ensuring Food Safety of the Country," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 251-260.
    7. Anatoly Altukhov & Alexander Semin, 2018. "Increasing Interstate Integration in the Agro-Industrial Complex of the EAEU Countries," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 753-771.
    8. Zhanara Y. Yesilbayeva & Marina Y. Anokhina & Gulnar K. Joldasbayeva & Dariko K. Balakhanova & Galina M. Zinchuk, 2020. "Towards sustainable development via integration of economic sectors: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 177-193, September.
    9. Yuhelson Yuhelson, 2017. "The Role of Criminal Law Politics against Ambush Marketing Behavior in the Implementation of ASEAN Community," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 673-690.
    10. Serebryakova N.A. & Sirotkina N.V. & Stukalo O.G. & Dorokhova N.V., 2019. "Networking in the Food Sector of Regional Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 74-91.
    11. I.V. Zimakova & A.N. Kalashnikov & S.I. Kretsu & A.V. Kurillo, 2019. "Factors and Conditions of Functioning and Development of Modern Regional Socio-Economic Systems," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 371-377.
    12. Wahyu Agus Winarno & Bambang Tjahjadi, 2017. "The Moderating Effect of Industry Environments on the Relationship between IT Asset Portfolios, Efficiency and Innovation in the ERP Context," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 3-15.
    13. Gospodarev A.N., 2018. "Development of Eurasian Economic Integration in the Agro-industrial Sector," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 874-885.
    14. K. Sharipbekova & Z. Raimbekov, 2018. "Influence of Logistics Efficiency on Economic Growth of the CIS Countries," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 678-690.
    15. Anna Nowak & Renata Kubik, 2019. "Changes in Agricultural Productivity in New and Old Member States of the European Union," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 101-114.
    16. Sami Khedhiri, 2023. "The impact of COVID‐19 on agricultural market integration in Eastern Canada," Regional Science Policy & Practice, Wiley Blackwell, vol. 15(2), pages 371-386, April.
    17. Emelyanenko I.S. & Guzenko N.V. & Kostoglodov D.D. & Dadayan N.A., 2018. "Actualization of Decisions to Expand the Distribution of Food Products," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 886-892.
    18. repec:ers:ijebaa:v:v:y:2017:i:1:p:69-82 is not listed on IDEAS
    19. Alege, A. M. & Jirgi, A. J. & Tanko, L. & Ndanitsa, M. A., 2021. "Analysis Of Market Integration Of Maize In Rural And Urban Markets Of Oyo State, Nigeria," Nigerian Journal of Agricultural Economics, Nigerian Journal of Agricultural Economics, vol. 8(1), October.
    20. Dmitry Stapran, 2018. "Logistics Outsourcing in Russia: Factors Influencing Entrepreneurial Decisions and Market Prospects," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 305-311.
    21. repec:ers:journl:v:v:y:2017:i:2:p:69-82 is not listed on IDEAS
    22. Khalyn V.G., 2019. "A Complex Approach for the Design, Construction and Organizational Management of Logistics Storage and Products Processing Centers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 325-333.

    More about this item

    Keywords

    Competitive strategy; marketing in industry and agriculture; competitive stability.;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D30 - Microeconomics - - Distribution - - - General
    • D39 - Microeconomics - - Distribution - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:vii:y:2019:i:special1:p:403-410. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.