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Conceptual Model of Adaptive Management of Strategic Marketing: A System Approach

Author

Listed:
  • Osovtsev V.A.
  • Przhedetskaya N.V.
  • Sagidullaeva M.S.

Abstract

This article provides some methodological tools of the systems theory and modeling that allow developing the concept of adaptive management of strategic marketing in unstable market conditions on the basis of the system approach by means of the conceptual modeling. The observed gap is the subject of this research where using dialectical principles, formal and informal methods of system analysis, which is the methodology of the system approach the authors present their views in a detailed way. The proposed system allows the policy makers to discover the inner logic that helps to consider and understand the conditioned links between elements of strategic marketing and the mechanism of adaptive control in interrelation with other subsystems.

Suggested Citation

  • Osovtsev V.A. & Przhedetskaya N.V. & Sagidullaeva M.S., 2018. "Conceptual Model of Adaptive Management of Strategic Marketing: A System Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 666-677.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:666-677
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    References listed on IDEAS

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    1. T.P. Sharashkina, 2016. "Methodical Aspects of Organization and Carrying out of Functional-Cost Analysis on the Basis of Process Approach for the Purpose of Expenses and Quality Optimization," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 77-96.
    2. Olga S. Mysova & Galina P. Dovlatyan & Irina P. Belikova & Tatiana N. Kostyuchenko & Maria Troyanskaya, 2016. "Systemic Approach to Business Administration of Innovation-Oriented Enterprise," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 302-309.
    3. E.S. Akopova & N.V. Przhedetskaya & P.V. Taranov & L.N. Roshchina, 2017. "Marketing Mechanisms for the Development of Transport Infrastructure of Russia and the EU," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 188-197.
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