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Development Issues and Demand for HR-branding in Modern Business

Author

Listed:
  • Dzotsoeva K.A.
  • Efremenko I.N.
  • Remeta T.V.
  • Sarkisyan I.S.

Abstract

This article contains research on significance and demand for tools used in intra-organizational marketing and recruitment marketing, as well as HR-branding development. It reveals the relevance of positioning employment and favorable working atmosphere advantages in the course of working mission fulfilment and company’s HR-brand strengthening. The increased role of HR-branding impact on the company’s strategic growth is demonstrated and HR-branding development in the framework of recruitment marketing, intra-organizational marketing and general marketing management evolution is shown in this paper.

Suggested Citation

  • Dzotsoeva K.A. & Efremenko I.N. & Remeta T.V. & Sarkisyan I.S., 2018. "Development Issues and Demand for HR-branding in Modern Business," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 852-860.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:852-860
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    References listed on IDEAS

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    1. V.A. Bondarenko & N.V. Demyanchenko & O.V. Ivanchenko & O.N. Mirgorodskaya, 2017. "Role of Staff Marketing in Increasing Business Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 320-325.
    2. Sergey Mikhailovich Vasin & Leyla Ayvarovna Gamidullaeva & Tamara Kerimovna Rostovskaya, 2017. "The Challenge of Social Innovation: Approaches and Key Mechanisms of Development," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 25-45.
    3. Olga S. Mysova & Galina P. Dovlatyan & Irina P. Belikova & Tatiana N. Kostyuchenko & Maria Troyanskaya, 2016. "Systemic Approach to Business Administration of Innovation-Oriented Enterprise," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 302-309.
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