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The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education

Author

Listed:
  • Lukasz Wroblewski
  • Marek Walancik

Abstract

Purpose: The aim of the article is to define the factors that affect the relationship between the inhabitants of the city divided by the border with Polish and Czech cultural institutions, in terms of cultural education. Design/Methodology/Approach: The survey was conducted using the CATI (Computer-Assisted Telephone Interview) technique in October and November 2019 on a randomly selected sample - 1035 inhabitants of Cieszyn (555 respondents from Poland) and Czech Cieszyn (480 people from the Czech side). The acquired data was subjected to factor analysis and SEM (Structural Equation Modelling) analysis. Findings: The results of the SEM analysis confirmed that the instruments identified by the authors had a positive (stimulating) effect on the tendency of the inhabitants of the city divided by the border to establish relations with Polish and Czech cultural institutions. The article proves that the activities of cultural institutions located both on the Polish and Czech sides of the city of Cieszyn - Czech Cieszyn, divided by the border, have a positive impact on establishing relationships between cultural entities and the inhabitants of the city divided by the border. Practical Implications: The analysed instruments can be used in the process of shaping long-term relationships with recipients of the cultural offer on both sides of the border. Originality/value: The article shows that the marketing instruments identified by the authors can also be used in the broadly understood process of cultural education.

Suggested Citation

  • Lukasz Wroblewski & Marek Walancik, 2021. "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 127-142.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:special2-part2:p:127-142
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    References listed on IDEAS

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    1. Łukasz Wróblewski & Andrzej Kasperek, 2019. "Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border," Sustainability, MDPI, vol. 11(8), pages 1-21, April.
    2. Rui Alexandre Castanho & José Manuel Naranjo Gómez & Joanna Kurowska-Pysz, 2019. "How to Reach the Eurocities? A Retrospective Review of the Evolution Dynamics of Urban Planning and Management on the Iberian Peninsula Territories," Sustainability, MDPI, vol. 11(3), pages 1-23, January.
    3. Rui Alexandre Castanho & Luís Loures & José Cabezas & Luis Fernández-Pozo, 2017. "Cross-Border Cooperation (CBC) in Southern Europe—An Iberian Case Study. The Eurocity Elvas-Badajoz," Sustainability, MDPI, vol. 9(3), pages 1-16, March.
    4. Péter Balogh & Márton Pete, 2018. "Bridging the Gap: Cross-border Integration in the Slovak–Hungarian Borderland around Štúrovo–Esztergom," Journal of Borderlands Studies, Taylor & Francis Journals, vol. 33(4), pages 605-622, October.
    5. Joanna Dziendziora & Małgorzata Smolarek & Barbara Piontek, 2021. "Activation of Investment Processes in the Context of Operation of Special Economic Zones in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 130-146.
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    More about this item

    Keywords

    Cultural education; cultural institutions; city borders; marketing; relations.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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