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Searching Key Macro-Factors for Cooperation in Cross-Border Tourism: Institutional Matrix vs. PEST Concept

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  • Agata Pierscieniak
  • Mariola Grzebyk

Abstract

Purpose: This study presents the concepts of identification and operationalization of key success factors of cross-border cooperation and their interpretation from the perspective of economics and management sciences. Design/Methodology/Approach: The contribution is based on the three-stage research process, a qualitative assessment of the macro-environment factors. Concepts of the institutional matrix and the PEST method were used in the analysis. Findings: Four key elements of the macro environment were identified: state policy, focused on the development of cross-border tourism; tax policy; infrastructure; and the power of the economy. These factors, besides being elements of the institutional matrix for the cross-border tourism sector (economic perspective), they are also of key importance for cooperation success in the strategic context at the level of enterprise (management sciences perspective). Practical Implications: The identified factors should be taken into account in designing public policies and strategies of enterprises. Originality/Value: New knowledge of relevance from an economic and management sciences’ perspective. The added value of this text is to direct the scientific discussion concerning reality to a two-dimensional plane of analysis, leading to joint conclusions.

Suggested Citation

  • Agata Pierscieniak & Mariola Grzebyk, 2020. "Searching Key Macro-Factors for Cooperation in Cross-Border Tourism: Institutional Matrix vs. PEST Concept," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 249-259.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:3:p:249-259
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    References listed on IDEAS

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    Cited by:

    1. Storonyanska, Iryna & Dub, Andrii & Grafska, Oryslava & Hrynchyshyn, Iryna & Bilanyuk, Olha & Pierscieniak, Agata, 2021. "The tourist infrastructure of local communities in Ukraine: current state and impact on local economic development," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 7(2), June.

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    More about this item

    Keywords

    Economic regulation; policy regulation; tourism sector; PEST analysis.;
    All these keywords.

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • E61 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - Policy Objectives; Policy Designs and Consistency; Policy Coordination

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