Mass-Mediated Ukrainian Conflict

Modern conflicts are defined in terms of technological development and innovation. Cyclically, the emergence of new technology propels society towards progress. Launching the personal computer in 1974, development of the World Wide Web and later, of the mobile technology are examples not of mere business innovations, but of values which determined change in matters of mental, relational and behavioural patterns on a macro level. The existing brands grant the illusion of power-holding to the population. If the contestations of political regimes in the Middle East, organized through social media platforms, proved that the Internet and especially the social networking sites are democratic instruments, used for expressing the will of the people, in what regards the binomial relationship social networking and Russian Federation, we maintain scepticism. The international security environment, as it is foreshadowed in the present, can be defined in terms of conflict and uncertainty. For Europe, one of the biggest challenges, security-wise, was and is the Ukrainian crisis. During the military crisis, the Russian Federation used on a large scale the media instruments to create ostensibly the legitimacy of its actions. Starting from simple scenarios, portraying the fight between good and evil, Kremlin perfected in time its propaganda means and symbolism. The article focuses on how the Russian propaganda works more than on what it conveys and addresses the issue of recent developments in technology and software and how they were used as incubators for propaganda.