IDEAS home Printed from https://ideas.repec.org/a/eee/worbus/v57y2022i2s1090951621000808.html
   My bibliography  Save this article

“Generation Me”: An intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations

Author

Listed:
  • Marcus, Justin
  • Carlson, David
  • Ergin, Canan
  • Ceylan, Savas

Abstract

Responding to calls by international business scholars to examine contextual factors driving cultural change in developing and traditionally collectivistic countries, we examine cultural values shift in one such country, Turkey, from 1998 to 2019. Confirming study hypotheses, results evidenced a trajectory toward individualism. The percentage of respondents endorsing personal focus values in 2019 was over double that in 2009. Generational differences drove this shift – Late Millennials (born 1992–2001) in 2019 were over twice as likely to endorse personal over social focus values as same-age Early Millennials (born 1982–1991) in 2009. These trends were most pronounced in the most urbanized Turkish provinces.

Suggested Citation

  • Marcus, Justin & Carlson, David & Ergin, Canan & Ceylan, Savas, 2022. "“Generation Me”: An intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations," Journal of World Business, Elsevier, vol. 57(2).
    • Handle: RePEc:eee:worbus:v:57:y:2022:i:2:s1090951621000808
    DOI: 10.1016/j.jwb.2021.101269
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1090951621000808
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jwb.2021.101269?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Carpenter, Bob & Gelman, Andrew & Hoffman, Matthew D. & Lee, Daniel & Goodrich, Ben & Betancourt, Michael & Brubaker, Marcus & Guo, Jiqiang & Li, Peter & Riddell, Allen, 2017. "Stan: A Probabilistic Programming Language," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 76(i01).
    2. Dan V Caprar & Timothy M Devinney & Bradley L Kirkman & Paula Caligiuri, 2015. "Conceptualizing and measuring culture in international business and management: From challenges to potential solutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(9), pages 1011-1027, December.
    3. Daniel Stegmueller, 2013. "How Many Countries for Multilevel Modeling? A Comparison of Frequentist and Bayesian Approaches," American Journal of Political Science, John Wiley & Sons, vol. 57(3), pages 748-761, July.
    4. Taras, Vas & Steel, Piers & Kirkman, Bradley L., 2012. "Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions," Journal of World Business, Elsevier, vol. 47(3), pages 329-341.
    5. Vas Taras & Piers Steel & Bradley L. Kirkman, 2016. "Does Country Equate with Culture? Beyond Geography in the Search for Cultural Boundaries," Management International Review, Springer, vol. 56(4), pages 455-487, August.
    6. Harvey, Michael G. & Moeller, Miriam, 2016. "A brief commentary on the past, present and future trajectory of the Journal of World Business," Journal of World Business, Elsevier, vol. 51(1), pages 6-9.
    7. Teagarden, Mary B. & Von Glinow, Mary Ann & Mellahi, Kamel, 2018. "Contextualizing international business research: Enhancing rigor and relevance," Journal of World Business, Elsevier, vol. 53(3), pages 303-306.
    8. Sunil Venaik & David F Midgley, 2015. "Mindscapes across landscapes: Archetypes of transnational and subnational culture," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(9), pages 1051-1079, December.
    9. Savani, Krishna & Wadhwa, Monica & Uchida, Yukiko & Ding, Yu & Naidu, N.V.R., 2015. "When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures," Organizational Behavior and Human Decision Processes, Elsevier, vol. 129(C), pages 70-79.
    10. Marcus, Justin & Kahraman, Fatma & Su, Shiyang & Fritzsche, Barbara A., 2019. "Capturing intranational cultural variation in international business research: Microsocietal differences in collectivism across Turkey," Journal of World Business, Elsevier, vol. 54(6), pages 1-1.
    11. Costanza, David P. & Finkelstein, Lisa M., 2015. "Generationally Based Differences in the Workplace: Is There a There There?," Industrial and Organizational Psychology, Cambridge University Press, vol. 8(3), pages 308-323, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rosalie L Tung & Günter K Stahl, 2018. "The tortuous evolution of the role of culture in IB research: What we know, what we don’t know, and where we are headed," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(9), pages 1167-1189, December.
    2. Messner, Wolfgang, 2022. "Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity," Journal of World Business, Elsevier, vol. 57(4).
    3. Messner, Wolfgang, 2022. "Advancing our understanding of cultural heterogeneity with unsupervised machine learning," Journal of International Management, Elsevier, vol. 28(2).
    4. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2017. "A retrospective on Culture’s Consequences: The 35-year journey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 12-29, January.
    5. Knein, Ernesto & Greven, Andrea & Bendig, David & Brettel, Malte, 2020. "Culture and cross-functional coopetition: The interplay of organizational and national culture," Journal of International Management, Elsevier, vol. 26(2).
    6. Thomas Rockstuhl & Robert Eisenberger & Lynn M. Shore & James N. Kurtessis & Michael T. Ford & Louis C. Buffardi & Salar Mesdaghinia, 2020. "Perceived organizational support (POS) across 54 nations: A cross-cultural meta-analysis of POS effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(6), pages 933-962, August.
    7. Mark F Peterson & Mikael Søndergaard & Aycan Kara, 2018. "Traversing cultural boundaries in IB: The complex relationships between explicit country and implicit cultural group boundaries at multiple levels," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 1081-1099, October.
    8. Zolfaghari, Badri & Madjdi, Farsan, 2022. "Building Trusting Multicultural Organizations: Rethinking the Influence of Culture on Interpersonal Trust Development in the Workplace," Journal of International Management, Elsevier, vol. 28(4).
    9. Marcus, Justin & Kahraman, Fatma & Su, Shiyang & Fritzsche, Barbara A., 2019. "Capturing intranational cultural variation in international business research: Microsocietal differences in collectivism across Turkey," Journal of World Business, Elsevier, vol. 54(6), pages 1-1.
    10. Mark F Peterson & Tais S Barreto, 2018. "Interpreting societal culture value dimensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(9), pages 1190-1207, December.
    11. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    12. Anthony Goerzen & Michael Sartor & Kristin Brandl & Stacey Fitzsimmons, 2023. "Widening the lens: Multilevel drivers of firm corporate social performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 42-60, February.
    13. Tatiana Kostova & Sjoerd Beugelsdijk, 2021. "Integrating Diversity into Distance Research for Added Rigor, Parsimony, and Relevance," Journal of Management Studies, Wiley Blackwell, vol. 58(6), pages 1669-1689, September.
    14. de Wit, Juliette & Beugelsdijk, Sjoerd, 2024. "Reconciling the individual and societal level in comparative cultural analysis: An archetypal analysis of values and norms across 76 countries," GLO Discussion Paper Series 1483, Global Labor Organization (GLO).
    15. Catherine Welch & Eriikka Paavilainen-Mäntymäki & Rebecca Piekkari & Emmanuella Plakoyiannaki, 2022. "Reconciling theory and context: How the case study can set a new agenda for international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(1), pages 4-26, February.
    16. Sjoerd Beugelsdijk & Tatiana Kostova & Kendall Roth, 2017. "An overview of Hofstede-inspired country-level culture research in international business since 2006," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 30-47, January.
    17. Adrian Rauchfleisch & Mike S Schäfer & Dario Siegen, 2021. "Beyond the ivory tower: Measuring and explaining academic engagement with journalists, politicians and industry representatives among Swiss professorss," PLOS ONE, Public Library of Science, vol. 16(5), pages 1-20, May.
    18. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    19. Viengkham, Doris & Baumann, Chris & Winzar, Hume & Dahana, Wirawan Dony, 2022. "Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality," Journal of Business Research, Elsevier, vol. 139(C), pages 1335-1352.
    20. David A. Ralston & Craig J. Russell & Jane Terpstra-Tong & Len J. Trevino & Prem Ramburuth & Malika Richards & Tania Casado & María Teresa Garza Carranza & Irina Naoumova & Yongjuan Li & Narasimhan Sr, 2024. "Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 1-44, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:57:y:2022:i:2:s1090951621000808. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.