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30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review

Author

Listed:
  • Hongxin Zhao

    (Saint Louis University)

  • Jieqiong Ma

    (Hofstra University)

  • Jie Yang

    (University of Texas at Tyler)

Abstract

Almost 30 years after Anderson and Gatignon systematically conceptualized various entry modes, the scholarly research on their performance effects has accumulated a large amount of empirical evidence. However, research has progressed in a somewhat fragmented manner where the cumulative impact of entry modes is difficult to discern and the entry-performance relationship still remains a conundrum in IB research. This study consolidates and meta-analyzes the empirical findings reported from 44 independent studies. While the results show an overall significant effect of entry modes on performance, more fine-tuned meta-analyses unravel that the effects of entry modes vary with the performance types and a number of plausible contingencies. Findings are discussed in terms of implications for future research and limitations.

Suggested Citation

  • Hongxin Zhao & Jieqiong Ma & Jie Yang, 2017. "30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review," Management International Review, Springer, vol. 57(5), pages 653-682, October.
    • Handle: RePEc:spr:manint:v:57:y:2017:i:5:d:10.1007_s11575-017-0314-2
    DOI: 10.1007/s11575-017-0314-2
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