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Determinants of the adoption of mobile phones for fruit marketing by Vietnamese farmers

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  • Hoang, Hung Gia

Abstract

Making farmers more informed about information and market opportunities is generally considered a significant way to improve their livelihood. Information Communication and Technologies (ICTs) can be important means of doing that. In order to facilitate farmers’ adoption of ICTs for agricultural produce marketing, it is critical to understand factors that affect its adoption. However, few empirical studies have considered determinants of farmers’ adoption of ICTs for marketing in Vietnam. This research investigates factors that shape adoption of ICT tools (mobile phones) for fruit marketing in Huong Son district, Vietnam. A random sample of 180 was drawn from a total of 325 farmers. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data. The study concluded that young male farmers living far from local markets, who have high incomes and participate in training programs, have a greater tendency to adopt ICT tools (mobile phones) for fruit marketing. Demographic, socio-economic, situational and institutional characteristics of farmers should be considered when promoting farmers’ adoption of ICT tools for agricultural produce marketing and when selecting marketing information strategies to deliver to small-scale farmers in developing countries.

Suggested Citation

  • Hoang, Hung Gia, 2020. "Determinants of the adoption of mobile phones for fruit marketing by Vietnamese farmers," World Development Perspectives, Elsevier, vol. 17(C).
    • Handle: RePEc:eee:wodepe:v:17:y:2020:i:c:s2452292920300023
    DOI: 10.1016/j.wdp.2020.100178
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    2. Holden, Stein T. & Tilahun, Mesfin, 2021. "Mobile phones, leadership and gender in rural business groups," World Development Perspectives, Elsevier, vol. 24(C).
    3. Kanjina, Sukit, 2021. "Farmers' Use of Social Media and its Implications for Agricultural Extension: Evidence from Thailand," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(04), January.
    4. Armel Nonvide, Gbêtondji Melaine, 2023. "Impact of information and communication technologies on agricultural households’ welfare in Benin," Telecommunications Policy, Elsevier, vol. 47(6).
    5. Wanglin Ma & Awal Abdul‐Rahaman & Gazali Issahaku, 2023. "Welfare implications of participating in agri‐value chains among vegetable farmers in Northern Ghana," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 793-811, July.
    6. Agus Dwi Nugroho, 2021. "Agricultural market information in developing countries: A literature review," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(11), pages 468-477.
    7. Ma, Wanglin & Zheng, Hongyun, 2021. "Impacts of Smartphone Use on Agrochemical Use Among Wheat Farmers in China: A Heterogeneous Analysis," 2021 Conference, August 17-31, 2021, Virtual 314991, International Association of Agricultural Economists.
    8. Edison D. Macusi & Andre Chagas da Costa-Neves & Christian Dave Tipudan & Ricardo P. Babaran, 2023. "Closed Season and the Distribution of Small-Scale Fisheries Fishing Effort in Davao Gulf, Philippines," World, MDPI, vol. 4(1), pages 1-16, January.
    9. Wanglin Ma & Hongyun Zheng, 2022. "Heterogeneous impacts of information technology adoption on pesticide and fertiliser expenditures: Evidence from wheat farmers in China," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 66(1), pages 72-92, January.
    10. Nasir Abbas Khan & Ashfaq Ahmad Shah & Muhammad Atiq Ur Rehman Tariq & Ataharul Chowdhury & Uttam Khanal, 2022. "Impact of Farmers’ Climate Risk Perception and Socio-Economic Attributes on Their Choice of ICT-Based Agricultural Information Services: Empirical Evidence from Pakistan," Sustainability, MDPI, vol. 14(16), pages 1-19, August.

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