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Choice modelling with search and sort data from an interactive choice experiment

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  • Collins, Andrew T.
  • Hess, Stephane
  • Rose, John M.

Abstract

We present a highly structured, online, interactive choice environment containing a large number of alternatives, a search tool that eliminates alternatives that fail specified criteria, and a sort tool. A conceptual framework is developed that links tool usage and preference heterogeneity, and tested in the context of long-haul flight choice. Individuals who sort on price are more price sensitive; individuals who search on certain attributes have a greater marginal (dis)utility for that attribute; and individuals who perform certain non-price searches have a lesser price disutility. The method shows promise as a means for providing a richer picture of preference heterogeneity.

Suggested Citation

  • Collins, Andrew T. & Hess, Stephane & Rose, John M., 2013. "Choice modelling with search and sort data from an interactive choice experiment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 56(C), pages 36-45.
    • Handle: RePEc:eee:transe:v:56:y:2013:i:c:p:36-45
    DOI: 10.1016/j.tre.2013.05.002
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    1. Freund-Feinstein, Uzi & Bekhor, Shlomo, 2017. "An airline itinerary choice model that includes the option to delay the decision," Transportation Research Part A: Policy and Practice, Elsevier, vol. 96(C), pages 64-78.

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