IDEAS home Printed from https://ideas.repec.org/a/inm/orinte/v37y2007i1p68-81.html
   My bibliography  Save this article

Travelocity Becomes a Travel Retailer

Author

Listed:
  • Barry C. Smith

    (Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092)

  • Ross Darrow

    (Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092)

  • John Elieson

    (Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092)

  • Dirk Guenther

    (Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092)

  • B. Venkateshwara Rao

    (Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092)

  • Faker Zouaoui

    (Sabre Holdings, 3 Campus Circle-Westlake, Suite 100-500, Westlake, Texas 76262)

Abstract

In 2002, Travelocity lost revenue and market share to competition as the business environment changed. Travelocity and Sabre collaborated to develop the enterprise network model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity’s management supplier agreements, customer marketing, and product pricing. The ENM has helped Travelocity become a more effective retailer and has contributed over $54 million to Travelocity earnings, at a current rate of $43 million per year.

Suggested Citation

  • Barry C. Smith & Ross Darrow & John Elieson & Dirk Guenther & B. Venkateshwara Rao & Faker Zouaoui, 2007. "Travelocity Becomes a Travel Retailer," Interfaces, INFORMS, vol. 37(1), pages 68-81, February.
    • Handle: RePEc:inm:orinte:v:37:y:2007:i:1:p:68-81
    DOI: 10.1287/inte.1060.0273
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/inte.1060.0273
    Download Restriction: no
    File URL: https://libkey.io/10.1287/inte.1060.0273?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Barry C. Smith & Dirk P. Günther & B. Venkateshwara Rao & Richard M. Ratlife, 2001. "E-Commerce and Operations Research in Airline Planning, Marketing, and Distribution," Interfaces, INFORMS, vol. 31(2), pages 37-55, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andrew Kumiega & Ben Van Vliet, 2008. "Optimal Trading of ETFs: Spreadsheet Prototypes and Applications to Client-Server Applications," Interfaces, INFORMS, vol. 38(4), pages 289-299, August.
    2. Collins, Andrew T. & Hess, Stephane & Rose, John M., 2013. "Choice modelling with search and sort data from an interactive choice experiment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 56(C), pages 36-45.
    3. Thomas Fiig & Remy Guen & Mathilde Gauchet, 2018. "Dynamic pricing of airline offers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(6), pages 381-393, December.
    4. Adam Bockelie & Peter Belobaba, 2017. "Incorporating ancillary services in airline passenger choice models," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(6), pages 553-568, December.
    5. Ben Vinod, 2016. "Evolution of yield management in travel," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(3), pages 203-211, July.
    6. Stacey Mumbower & Laurie A. Garrow, 2014. "Data Set —Online Pricing Data for Multiple U.S. Carriers," Manufacturing & Service Operations Management, INFORMS, vol. 16(2), pages 198-203, May.
    7. Kinshuk Jerath & Serguei Netessine & Senthil K. Veeraraghavan, 2010. "Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling," Management Science, INFORMS, vol. 56(3), pages 430-448, March.
    8. Hotle, Susan L. & Castillo, Marco & Garrow, Laurie A. & Higgins, Matthew J., 2015. "The impact of advance purchase deadlines on airline consumers’ search and purchase behaviors," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 1-16.
    9. Thomas Fiig & Oriana Goyons & Robin Adelving & Barry Smith, 2016. "Dynamic pricing – The next revolution in RM?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(5), pages 360-379, October.
    10. Andrew Collins & John Rose & Stephane Hess, 2012. "Interactive stated choice surveys: a study of air travel behaviour," Transportation, Springer, vol. 39(1), pages 55-79, January.
    11. Mao, Zhaofang & Liu, Wei & Feng, Bo, 2019. "Opaque distribution channels for service providers with asymmetric capacities: Posted-price mechanisms," International Journal of Production Economics, Elsevier, vol. 215(C), pages 112-120.
    12. Ben Li & Xiaolong Guo & Liang Liang, 2024. "Optimal pricing decision and capacity allocation of opaque selling in airline revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(4), pages 356-368, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ricard Gil & Evsen Korkmaz & Ozge Sahin, 2020. "Can free-shipping hurt online retailers?," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 305-342, September.
    2. Wang, Yulan & Wallace, Stein W. & Shen, Bin & Choi, Tsan-Ming, 2015. "Service supply chain management: A review of operational models," European Journal of Operational Research, Elsevier, vol. 247(3), pages 685-698.
    3. Ricard Gil & Evsen Korkmaz & Ozge Sahin, 0. "Can free-shipping hurt online retailers?," Quantitative Marketing and Economics (QME), Springer, vol. 0, pages 1-38.
    4. Stacey Mumbower & Susan Hotle & Laurie A. Garrow, 2023. "Highly debated but still unbundled: The evolution of U.S. airline ancillary products and pricing strategies," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(4), pages 276-293, August.
    5. C. Raju & Y. Narahari & K. Ravikumar, 2006. "Learning dynamic prices in electronic retail markets with customer segmentation," Annals of Operations Research, Springer, vol. 143(1), pages 59-75, March.
    6. Moreno-Izquierdo, L. & Ramón-Rodríguez, A. & Perles Ribes, J., 2015. "The impact of the internet on the pricing strategies of the European low cost airlines," European Journal of Operational Research, Elsevier, vol. 246(2), pages 651-660.
    7. Arthur M. Geoffrion & Ramayya Krishnan, 2001. "Prospects for Operations Research in the E-Business Era," Interfaces, INFORMS, vol. 31(2), pages 6-36, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:orinte:v:37:y:2007:i:1:p:68-81. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.