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Modeling user adoption of advanced traveler information systems: dynamic evolution and stationary equilibrium

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  • Yang, Hai
  • Meng, Qiang

Abstract

This paper models the growth rate and the saturation market penetration level for advanced traveler information system (ATIS) products/services with heterogeneous drivers. The price of using and the benefit gained from ATIS services are considered two key factors in explaining the growth of adoption of ATIS products. The information benefit is measured as the travel time saving between equipped and unequipped drivers and evaluated by a mixed stochastic and deterministic network equilibrium model. A modified logistic type growth model is adopted to describe the cumulative adoption of ATIS products over years. The final stationary equilibrium level of ATIS market penetration is so determined that the value of the information provided will decline to the point at which no new users will find it advantageous to purchase that service. The endogenous growth and stationary equilibrium model of market penetration of ATIS services is useful for forecasting the growth process and the impacts on the system performance of ATIS.

Suggested Citation

  • Yang, Hai & Meng, Qiang, 2001. "Modeling user adoption of advanced traveler information systems: dynamic evolution and stationary equilibrium," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(10), pages 895-912, December.
    • Handle: RePEc:eee:transa:v:35:y:2001:i:10:p:895-912
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    References listed on IDEAS

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    Cited by:

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    2. Zhang, Rong & Verhoef, Erik T., 2006. "A monopolistic market for advanced traveller information systems and road use efficiency," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(5), pages 424-443, June.
    3. Lei Zhang & David Levinson, 2006. "Determinants of Route Choice and the Value of Traveler Information," Working Papers 200808, University of Minnesota: Nexus Research Group.
    4. Xingyuan Li & Jing Bai, 2021. "A Ridesharing Choice Behavioral Equilibrium Model with Users of Heterogeneous Values of Time," IJERPH, MDPI, vol. 18(3), pages 1-22, January.
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    8. Huang, Hai-Jun & Li, Zhi-Chun, 2007. "A multiclass, multicriteria logit-based traffic equilibrium assignment model under ATIS," European Journal of Operational Research, Elsevier, vol. 176(3), pages 1464-1477, February.
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