Investigating the underlying social psychology of the innovation adoption in container trucking industry
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DOI: 10.1016/j.tra.2020.05.016
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Cited by:
- Petcharat, Thanatchaphan & Jattamart, Aungkana & Leelasantitham, Adisorn, 2023. "A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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Keywords
Innovation adoption; Social psychology; Container trucking industry; Mixed methods; Platformization;All these keywords.
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