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Visitors’ satisfaction at managed tourist attractions in Northern Norway: Do on-site factors matter?

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  • Jensen, Øystein
  • Li, Yuan
  • Uysal, Muzaffer

Abstract

A plethora of research has studied the antecedents of visitor experience in destinations and tourist attractions. Few studies have systematically analyzed the discriminating effects of different types of on-site factors (presentation platform and support services) on tourist satisfaction at different attraction sites. To fill the gap, the current study examines whether and to what extent it is possible to identify some distinct sub-categories of on-site factors with discriminating effects on visitors’ perceptions and evaluations of the site, while taking into consideration the impact of attraction type and visitor type. The findings of a paper-and-pencil survey among 632 visitors at four attraction sites in Northern Norway suggest that visitor perceptions of presentation platform and support services differ significantly by attraction site and type of visit. Also, technological and oral/traditional presentation platforms have discriminating effects on visitor satisfaction among the four sites. The results offer some new research insights into the role of different presentation tools at visitor attractions. Several important practical implications for attraction managers and marketers to drive visitor satisfaction are also provided.

Suggested Citation

  • Jensen, Øystein & Li, Yuan & Uysal, Muzaffer, 2017. "Visitors’ satisfaction at managed tourist attractions in Northern Norway: Do on-site factors matter?," Tourism Management, Elsevier, vol. 63(C), pages 277-286.
  • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:277-286
    DOI: 10.1016/j.tourman.2017.06.025
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    References listed on IDEAS

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    Cited by:

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    2. Min Zhou & Xiaoqun Liu & Guoan Tang, 2018. "Effect of urban tourist satisfaction on urban macroeconomics in China: A spatial panel econometric analysis with a spatial Durbin model," PLOS ONE, Public Library of Science, vol. 13(10), pages 1-24, October.
    3. Vo Viet Hung & Sandeep Kumar Dey & Zuzana Vaculcikova & Le Trieu Hoang Anh, 2021. "The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    4. Castellano, Rosalia & Chelli, Francesco M. & Ciommi, Mariateresa & Musella, Gaetano & Punzo, Gennaro & Salvati, Luca, 2020. "Trahit sua quemque voluptas. The multidimensional satisfaction of foreign tourists visiting Italy," Socio-Economic Planning Sciences, Elsevier, vol. 70(C).
    5. Arowosafe Folusade & Oni Festus & Tunde-Ajayi Olalekan, 2023. "Effectiveness of Interpretative Signs on Visitors’ Behaviour and Satisfaction at Lekki Conservation Center, Lagos State, Nigeria," Czech Journal of Tourism, Sciendo, vol. 12(1-2), pages 50-65, December.
    6. Lin, Hongxia & Zhang, Meng & Gursoy, Dogan & Fu, Xiaorong, 2019. "Impact of tourist-to-tourist interaction on tourism experience: The mediating role of cohesion and intimacy," Annals of Tourism Research, Elsevier, vol. 76(C), pages 153-167.
    7. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    8. Liyun Zeng & Rita Yi Man Li, 2021. "Tourist Satisfaction, Willingness to Revisit and Recommend, and Mountain Kangyang Tourism Spots Sustainability: A Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(19), pages 1-20, September.

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